Water Activated Face Paint

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+55.6%

Conversion, latest week

4.7%

Market size, estimated

$90Ka year

Peak month

October9.4× the quietest month

Top search term

water based face paint46K searches a year

Listings sell for $15.71 on average, from $8.04 to $22.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.71 that is $2K to $4K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$8.04–$22.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Face Painting. It carries 1,177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#110in Face Painting

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,177per listing

Listings tracked

27

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months