Water Activated Eyeliner

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.5%

Market size, estimated

$39Ka year

Peak month

October2.1× the quietest month

Top search term

water activated eyeliner70K searches a year

Listings sell for $11.96 on average, from $5.30 to $28.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.96 that is $1K to $3K a year per listing.

Average price

$11.96under the $15 to $100 sweet spot

Price range

$5.30–$28.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #324 within Face Painting. It carries 7,326 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#324in Face Painting

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

7,326per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months