Is washi tape organizer profitable to sell on Amazon United States?

The niche generates $103K/yr across 35 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the washi tape organizer niche?

27 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in washi tape organizer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.1%.

When does demand for washi tape organizer peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the washi tape organizer niche?

Listings span $7.04–$33.03; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

washi tape organizer

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-15.3% this quarter) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$17.35

avg listing price — sweet spot $15–$100

Review moat

Good585.54

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.04–$33.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$103K

$103K/yr · 255K searches

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, washi tape organizer is a $103K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

washi tape organizer market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $104K–$139K; units × avg price
Conversion rate: 2.3%
Avg BSR: #659
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.0%
Avg brand age: 35 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

44%

Top 20: 86%

Open market

46%

BeatBasic16%
ieddet11%
HomDSim8%
Vowcarol7%
NUOBESTY6%
Wonderjune6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top washi tape organizer search terms

washi tape organizer163K/yr -19.2%2.1% conv.
washi tape storage41K/yr -8.4%1.7% conv.
washi tape holder25K/yr -11.8%1.7% conv.
tape organizer12K/yr -3.1%0.3% conv.
washi tape storage organizer4K/yr +68.5%2.6% conv.
washi tape organizer storage5K/yr -25.9%1.5% conv.
washi storage5K/yr -27.3%1.4% conv.

All search terms

Top washi tape organizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BeatBasic Adjustable 15-Compartment Grid Slot Plastic Storage Box Jewelry Bead Tool for Washi Tape Art Supplies and Sticker Container Organizer Case

BeatBasic$10.354.6★1,074 rev

Washi Tape Organizer Box 36 Grids Clear Plastic Box with Removable Dividers Ideal for Washi Tape Storage and Carrying Suitable for Storing Stationery Jewelry Beads Art DIY Crafts Art Supplies

ieddet$11.954.3★16 rev

HomDSim Washi Tape Box Organizer Storage Divider Closet Container with 30 Adjustable Compartments Clear Masking Tape Desktop Tape DIY Sticker Roll Tape Cutter Holder Storage Finger Safty Dispenser

HomDSim$21.994.4★677 rev

Wonderjune 1 Pack 3 Drawer Washi Tape Organizer Plastic Washi Tape Storage Cube Organizer Box 10 x 7 x 6.8 Large Capacity Clear Storage Drawer Holder for Art Craft Embellishments Jewelry Makeup

Wonderjune$31.864.9★91 rev

molshine 2 Pack Transparent Desktop Multi Washi Masking Tape Storage Dispenser Tape Cutter Tape Roll Holder (Not Include Masking Tape) (Beige)

molshine$9.834.3★3,177 rev

Newest

by launch date

2 Pack Washi Tape Organizer Box 36 Grids Clear Plastic Box with Removable Dividers Ideal for Washi Tape Storage and Carrying Suitable for Storing Stationery Beads Art DIY Crafts Art Supplies

ieddet$18.933 rev

3mo ago

4 Pack Washi Tape Organizer Rack Holder Stackable Adhesive Tape Storage Stand for Craft Room Scrapbooking Journaling DIY Art Supplies Fits Standard & Decorative Tape Rolls (Acrylic(4P-11.81IN))

YFEEN$9.988 rev

3mo ago

Crtiin 80 Pcs Washi Tape Organizer Cards with Storage Box Semi Translucent Plastic Tape Holder Dispenser Board with Arc Corners for Scrapbooking Art Crafts Travel Journal Display

Crtiin$19.367 rev

4mo ago

COZFUR Washi Tape Organizer 4-Tier Wooden Washi Tape Storage Holder for Art Craft Supplies Display Rack for Ribbon Masking Tape Jewelry Bracelets

COZFUR$22.8313 rev

7mo ago

Washi Tape Organizer Box 36 Grids Clear Plastic Box with Removable Dividers Ideal for Washi Tape Storage and Carrying Suitable for Storing Stationery Jewelry Beads Art DIY Crafts Art Supplies

ieddet$11.9516 rev

8mo ago

What buyers say about washi tape organizer

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity14%

“Good storage”

Quality-Overall13%

“Very well made product”

Ease Of Use7%

“Easy to use”

Strength7%

“Good little sturdy boxes”

Size-Overall7%

“Perfect size”

Value For Money7%

“Good for the money”

Advertised Vs Actual Product6%

“Just what I wanted”

Durability4%

“They're durable”

Assembly/Installation3%

“Putting this together was super easy”

Organizing Capabilities3%

“Its going to be great to organize earrings and necklaces”

What buyers complain about

Size-Overall10%

“mine do not fit as neatly as the listing shows”

Quality-Overall8%

“they are not well constructed”

Ease Of Use8%

“The reason this is frustrating to use is because it is very weak”

Durability8%

“One broke immediately after I opened it”

Strength6%

“Barely latches, and it feels incredibly flimsy”

Storage Capacity5%

“Broken storage boxes”

Locking Mechanism4%

“1/2 came with latch broken”

Functionality-Overall3%

“This does not bode well”

Assembly/Installation3%

“Actually was a pain in the you know what to put together”

Material Quality3%

“Cheap plastic”

Top return reasons

Size-Overall55%

Defective Material/Parts11%

Advertised Vs Actual Product5%

Dispensing Mechanism4%

Value For Money4%

Material Quality4%

Functionality-Overall4%

Locking Mechanism2%

Storage Capacity2%

Adhesion/Stickiness1%

Common questions

Is washi tape organizer profitable to sell on Amazon United States?: The niche generates $103K/yr across 35 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the washi tape organizer niche?: 27 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in washi tape organizer?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.1%.
When does demand for washi tape organizer peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the washi tape organizer niche?: Listings span $7.04–$33.03; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.