Washi Tape

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

1.8%

Market size, estimated

$815Ka year

Peak month

January1.8× the quietest month

Top search term

washi tape3.7M searches a year

Listings sell for $9.27 on average, from $4.93 to $14.80. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $9.27 that is $23K to $28K a year per listing.

Average price

$9.27under the $15 to $100 sweet spot

Price range

$4.93–$14.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

$23K–$28K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #197 within Adhesives. It carries 1,316 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#197in Adhesives

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,316per listing

Listings tracked

63

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

10Amazon's first-year sales bar

Average brand age

38 months