washi tape
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 4.9M searches
Competition
Great30%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good1,177.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Price range
Bad$3.94–$14.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, washi tape is a $1.6M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 2,500–3,000/product
- Revenue / yr
- $1.9M–$2.3M
- units × avg price
- Launch success
- 78%
- 14 of 18 new (360d)
- Conversion rate
- 3.4%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.5%
- Avg brand age
- 39 months
- Avg seller age
- 154 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
53
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
30%
Top 20: 64%
Open market
42%
- Mr. Pen18%
- WAPETASHI11%
- emmoolife9%
- PAGEMORE8%
- Mooker7%
- YUBX6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral
Mr. Pen$6.844.7★4,968 rev
Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy
WAPETASHI$6.984.4★620 rev
Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies
Mooker$13.944.7★328 rev
YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping
YUBBAEX$9.834.6★370 rev
Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration
Phinus$5.394.5★234 rev
Newest
by launch date
NANYNNU Gold Washi Tape Set - 24 Rolls Metallic Foil Marbling Washi Tape Decorative Washi Tapes for Junk Journal Supplies Bullet Journal Supplies DIY Crafts Scrapbooking School Supplies
NANYNNU$10.0969 rev
Hwook Gold Foil Washi Tape Set 24 Rolls Vintage Dark Academia Aesthetic Baroque Gothic Jewel Tone Decorative Tape for Junk Journal Supplies Scrapbook Planner Gift Box (3 Sizes)
Hwook$10.4954 rev
Gueevin 24 Rolls Watercolor Floral Washi Tape Set 15 mm Seasonal Flower Decorative Washi Tape for Craft Arts DIY Scrapbook Journaling Supplies Gift Wrapping (Vintage)
Gueevin$14.0527 rev
Baijixin Washi Tape Set 10 Rolls - Colored Decorative Tape for Bullet Journal Planner DIY Arts Crafts Scrapbooking Holiday Decoration
Baijixin$5.0421 rev
AAPOZZ 66 Rolls Gold Foil Washi Tape Set - Decorative Washi Stickers Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Junk Journal Craft Supplies
AAPOZZ$10.6593 rev
Trending
90-day click momentumHwook Gold Foil Washi Tape Set 24 Rolls Vintage Dark Academia Aesthetic Baroque Gothic Jewel Tone Decorative Tape for Junk Journal Supplies Scrapbook Planner Gift Box (3 Sizes)
Hwook$10.494.4★
Mr. Pen- Glitter Washi Tape Set 24 Rolls 6mm/10mm
Mr. Pen$5.584.5★
NANYNNU Gold Washi Tape Set - 24 Rolls Metallic Foil Marbling Washi Tape Decorative Washi Tapes for Junk Journal Supplies Bullet Journal Supplies DIY Crafts Scrapbooking School Supplies
NANYNNU$10.094.6★
FTTELK 24 Rolls Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Secret Garden Series)
FTTELK$3.944.5★
Gueevin 24 Rolls Watercolor Floral Washi Tape Set 15 mm Seasonal Flower Decorative Washi Tape for Craft Arts DIY Scrapbook Journaling Supplies Gift Wrapping (Vintage)
Gueevin$14.054.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good adhesive”
“Beautiful color”
“Great variety of products”
“easy to work with”
“Great Value”
“Cute designs”
“As Advertised”
“I love the different sizes”
“style are just what I wanted”
“so far it has held up”
What buyers complain about
“Adhesive is awful”
“Break Easily”
“Bad quality”
“Smaller than expected”
“because the thin width ones are very thin”
“Color dull”
“Not even worth the low price”
“Does not work well”
“Hard to write on”
“Break Easily”
Top return reasons
Common questions
- Is washi tape profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 65 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the washi tape niche?
- 33 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in washi tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for washi tape peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the washi tape niche?
- Listings span $3.94–$14.76; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.
Related niches in Arts, Crafts & Sewing
- 66bracelet making kitLaunch it
- 66ingot moldsWorth a look
- 67cyanotype kitWorth a look
- 67halloween fabricWorth a look
- 67chalk markersLaunch it
- 67red white and blue streamersWorth a look