Is washi stickers profitable to sell on Amazon United States?

The niche generates $110K/yr across 143 tracked products. 11 of 35 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the washi stickers niche?

89 brands and 117 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in washi stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for washi stickers peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the washi stickers niche?

Listings span $3.76–$34.41; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.

washi stickers

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Good$3.76–$34.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.41

avg listing price — sweet spot $15–$100

Review moat

Okay3,457.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 699K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, washi stickers is a $110K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

washi stickers market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $130K–$156K; units × avg price
Conversion rate: 1.5%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.1%
Avg brand age: 34 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

89 rising

Sellers

117

Top-5 brand share

30%

Top 20: 64%

Top-5 click share

17%

Top 20: 44%

Open market

67%

emmoolife16%
Vecbain4%
Joyberg4%
RISYPISY3%
Auguro3%
LOKIPA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top washi stickers search terms

washi stickers233K/yr -33.7%1.0% conv.
scrapbook journal99K/yr -20.5%1.1% conv.
card making64K/yr +8.9%0.6% conv.
washi tape stickers66K/yr -28.6%0.8% conv.
craft stickers40K/yr -6.8%2.3% conv.
washi stickers for journaling48K/yr -42.5%1.0% conv.
vintage scrapbook stickers20K/yr -21.9%1.6% conv.
stickers for journaling adults19K/yr -36.2%1.4% conv.
vintage stickers for scrapbooking15K/yr -23.0%2.9% conv.
cardmaking supplies12K/yr +24.2%0.1% conv.

All search terms

Top washi stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

200Pcs Vintage Scrapbook Stickers Aesthetic Junk Journal Stamping Supplies Kit Scrapbooking Ephemera Washi Paper for Bullet Journaling Planners Diary Collage

Vecbain$7.954.5★1,083 rev

9 Sets 450 Sheets Washi Stickers for Journaling Plants Fruit Flowers Butterfly Shell Boho Stickers Vintage Aesthetic Scrapbook Sticker for Bullet Journal Art Diary Card Craft Gifts Planner Notebook

emmoolife$11.954.6★2,367 rev

Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)

Joyberg$5.364.7★1,064 rev

LOKIPA 300 Sheets Washi Sticker Set Aesthetic Washi Stickers for Journaling Decorative Stickers for Scrapbooking DIY Arts Crafts

LOKIPA$7.184.5★87 rev

Maxleaf Vintage Washi Sticker Set 400PCS Floral Retro Nostalgic Ephemera Stickers for Scrapbooking Journaling DIY Crafts Planner Diary Album Handmade Work Journal Envelope Gift Wrapping

MAXLEAF$10.064.6★244 rev

Newest

by launch date

OKUPAN Vintage Coffee Washi Stickers for Scrapbooking 270+ Aesthetic Cafe Food Dessert Baking & Camping Stickers for Journals Planners & DIY Crafts

OKUPAN$5.6370 rev

8mo ago

Auguro Plant Landscape Scrapbook Stickers 36 Sheets 200 Pre-Cut Washi Stickers for Journaling PET Transparent Sticker 18 Sheets Scrapbook Paper Decorative or DIY Crafts Arts and Crafting Projects

Auguro$8.0048 rev

9mo ago

Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)

Joyberg$5.361,064 rev

1y ago

160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)

Weenkilly$5.99991 rev

2y ago

RISYPISY Pre-Cut Vintage Sticker for Journaling 595PCS - 50 Sheets Washi Brown Scrapbooking Stickers Ephemera for Junk Journal Supplies DIY Crafts Dark Academia Stickers for Adults

RISYPISY$9.40415 rev

2y ago

What buyers say about washi stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Best quality”

Adhesion/Stickiness14%

“It sticks well”

Value For Money10%

“Good value for money”

Ease Of Use9%

“Easy peasy”

Color6%

“Beautiful colors”

Advertised Vs Actual Product5%

“As Advertised”

Design-Overall4%

“Beautifully Designed”

Size-Overall4%

“the size is perfect for my needs”

Paper Quality3%

“Quality paper”

Fun/Entertainment Experience3%

“Fun for Kids and Adults”

What buyers complain about

Adhesion/Stickiness22%

“Bad adhesive”

Size-Overall10%

“Little small”

Quality-Overall7%

“Awful Quality”

Durability6%

“Does not last”

Ease Of Use6%

“Hard to peel”

Functionality-Overall5%

“Not effective”

Value For Money5%

“for the price and amount I don't even care”

Paper Quality3%

“Paper is thin”

Advertised Vs Actual Product3%

“False advertising”

Thickness2%

“It isn't super thick”

Top return reasons

Size-Overall37%

Adhesion/Stickiness16%

Advertised Vs Actual Product10%

Value For Money7%

Functionality-Overall6%

Cutting/Trimming3%

Quality-Overall3%

Color3%

Defective Material/Parts3%

Paper Quality2%

Common questions

Is washi stickers profitable to sell on Amazon United States?: The niche generates $110K/yr across 143 tracked products. 11 of 35 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the washi stickers niche?: 89 brands and 117 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in washi stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.0%.
When does demand for washi stickers peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the washi stickers niche?: Listings span $3.76–$34.41; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.