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Washi Stickers

Maybe

The top 5 products take only 17% of clicks. But demand is soft, at -25.3% this quarter, so Washi Stickers is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$110K/yr699K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
17%top-5 click share · 89 brands · 117 sellers

Flapen Score

Washi Stickers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Washi Stickers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washi Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Washi Stickers 699K times last year and spent an estimated $110K. The top 5 brands take 30% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.5%
Market size, estimated
$110Ka year
Peak month
January1.8× the quietest month
Top search term
washi stickers233K searches a year

02 · Price

A sale here is worth $10.41.

Listings sell for $10.41 on average, from $3.76 to $34.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $10.41 that is $1K to $3K a year per listing.

Average price
$10.41under the $15 to $100 sweet spot
Price range
$3.76–$34.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #339 within Scrapbooking & Stamping. It carries 3,458 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#339in Scrapbooking & Stamping
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,458per listing
Listings tracked
143

04 · Newcomers

11 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
11Amazon's first-year sales bar
Average brand age
34 months

Products

Top Washi Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

89 rising

Sellers

117

Top-5 brand share

30%

Top 20: 64%

Top-5 click share

17%

Top 20: 44%

Open market

67%

  • Brand 116%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Washi Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Washi Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washi stickers233K/yr
  • scrapbook journal99K/yr
  • card making64K/yr
  • washi tape stickers66K/yr
  • craft stickers40K/yr
  • washi stickers for journaling48K/yr
  • vintage scrapbook stickers20K/yr
  • stickers for journaling adults19K/yr
  • vintage stickers for scrapbooking15K/yr
  • cardmaking supplies12K/yr

Reviews and returns

What reviews say buyers love and hate about Washi Stickers

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Washi Stickers questions

Answered from the same tracked data.