Washi Paper
FailShoppers spend an estimated $49K a year here, so Washi Paper is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $49K/yr136K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 63 sellers
Flapen Score
Washi Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Washi Paper is stronger. Inside it, weaker.
Market
The Washi Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Washi Paper 136K times last year and spent an estimated $49K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $49Ka year
- Top search term
- washi paper62K searches a year
02 · Price
A sale here is worth $15.29.
Listings sell for $15.29 on average, from $4.96 to $37.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.29 that is $2K to $4K a year per listing.
- Average price
- $15.29inside the $15 to $100 sweet spot
- Price range
- $4.96–$37.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Paper & Paper Crafts. It carries 517 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Paper & Paper Crafts
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 517per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Washi Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
63
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
22%
- Brand 126%
- Brand 225%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Washi Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Washi Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washi paper62K/yr
- japanese paper35K/yr
- shoji paper13K/yr
- washi paper sheets17K/yr
- japanese washi paper7K/yr
- shoji screen paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Washi Paper
We read the reviews and the return reasons for every product selling here.
“looks and feels cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washi Paper questions
Answered from the same tracked data.









