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Washi Paper

Fail

Shoppers spend an estimated $49K a year here, so Washi Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$49K/yr136K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 63 sellers

Flapen Score

Washi Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Washi Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washi Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Washi Paper 136K times last year and spent an estimated $49K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
2.4%
Market size, estimated
$49Ka year
Top search term
washi paper62K searches a year

02 · Price

A sale here is worth $15.29.

Listings sell for $15.29 on average, from $4.96 to $37.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.29 that is $2K to $4K a year per listing.

Average price
$15.29inside the $15 to $100 sweet spot
Price range
$4.96–$37.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Paper & Paper Crafts. It carries 517 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#179in Paper & Paper Crafts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Washi Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

63

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

22%

  • Brand 126%
  • Brand 225%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Washi Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Washi Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washi paper62K/yr
  • japanese paper35K/yr
  • shoji paper13K/yr
  • washi paper sheets17K/yr
  • japanese washi paper7K/yr
  • shoji screen paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Washi Paper

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Paper Quality”
12%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“looks and feels cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Washi Paper questions

Answered from the same tracked data.