washi paper
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Review moat
Good516.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.96–$37.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 136K searches
According to Flapen's Amazon United States niche tracking, washi paper is a $49K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
washi paper market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
63
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
22%
- FIVEIZERO26%
- ONAO25%
- Aitoh7%
- qianshan7%
- Feifeiya7%
- Origamipolly6%
Demand
Weekly Amazon search volume, last 27 weeks — -13.3% search growth over the last 90 days.Top washi paper search terms
- washi paper62K/yr
- japanese paper35K/yr
- shoji paper13K/yr
- washi paper sheets17K/yr
- japanese washi paper7K/yr
- shoji screen paper4K/yr
Top washi paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft
FIVEIZERO$8.954.6★1,310 rev
ONAO Shoji Paper Roll (11 x 118) Shoji Screen Replacement Paper Japanese Shoji Gami Made in JAPAN Natural White
ONAO$12.954.4★495 rev
Aitoh SG-A Shoji Gami Origami Paper Washi Roll 11-Inch x 60-Feet
Aitoh$15.774.4★264 rev
ONAO Washi Paper Printable A4 Printer Paper (100 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47301)
ONAO$19.614.5★907 rev
Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Japanese Sakuras
qianshan$5.084.5★432 rev
Newest
by launch date
Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper
Philbinden$14.152 rev
ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan
ONAO$37.0335 rev
Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels(30 Pcs 8.5 x 11 Inches)
Feifeiya$17.01129 rev
Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels
Feifeiya$22.81129 rev
GarfxG A4 Mulberry Paper 20 Sheets Natural Rice Paper for Decoupage Writing Painting Printing Decorative Card Making Art Crafts DIY Gift Wrap -Off-White Color
GarfxG$6.19235 rev
Trending
90-day click momentumPhilbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper
Philbinden$14.153.5★
ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan
ONAO$37.034.5★
ONAO Washi Paper Printable A5 Printer Paper (50 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47306)
ONAO$10.284.5★
Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels
Feifeiya$22.814.4★
60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream
Prudiut$8.034.6★
What buyers say about washi paper
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful, vibrant paper”
“Decent quality”
“Good price”
“the designs are beautiful”
“Great colors”
“As described”
“the prints are beautiful”
“It adheres well when used for decoupage projects”
“This is the perfect thickness”
“its nearly a perfect fit”
What buyers complain about
“looks and feels cheap”
“This rice paper is not what I was expecting”
“Not happy with stickiness”
“This is slightly thicker paper than the commonly available”
“although it is slightly larger than what is listed”
“Delicate”
“Black will bleed”
“Theres also no instructions, so its trial and error. wasting a sheet on discovering which side peels”
“will not feed though my printer”
“Not full sheet printed well”
Top return reasons
Common questions
- Is washi paper profitable to sell on Amazon United States?
- The niche generates $49K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the washi paper niche?
- 14 brands and 63 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in washi paper?
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Adhesion/Stickiness. The return rate is 1.2%.
- What does it cost to enter the washi paper niche?
- Listings span $4.96–$37.03; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.