Is warhammer paint set profitable to sell on Amazon United States?

The niche generates $131K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (37/100).

How competitive is the warhammer paint set niche?

4 brands and 63 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in warhammer paint set?

Top complaints mined from reviews: Quality-Overall, Paint Quality, Thickness. The return rate is 0.7%.

When does demand for warhammer paint set peak?

Demand peaks in Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the warhammer paint set niche?

Listings span $27.14–$179.44; the average listing price is $51.23 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.

warhammer paint set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$51.23

avg listing price — sweet spot $15–$100

Review moat

Good500.42

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$27.14–$179.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$131K

$131K/yr · 80K searches

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, warhammer paint set is a $131K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

warhammer paint set market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $128K–$154K; units × avg price
Conversion rate: 3.2%
Avg BSR: #884
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 4.7%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Games Workshop74%
Nicpro17%
The Army Painter6%
Smallbudi3%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -7.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.2×

Open Trend

Top warhammer paint set search terms

warhammer paint set45K/yr -14.5%2.6% conv.
warhammer 40k paint set22K/yr +1.8%2.3% conv.
warhammer paint kit5K/yr +2.6%2.8% conv.
war hammer paint kit6K/yr -2.5%1.7% conv.

All search terms

Top warhammer paint set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Games Workshop - Warhammer 40 000: Paints + Tools Set

Games Workshop$38.624.6★1,190 rev

GAMES WORKSHOP Warhammer 40K: Space Marines: Infernus Marines & Paints Set

Games Workshop$30.234.7★899 rev

Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)

Games Workshop$39.244.6★240 rev

Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder

Nicpro$64.944.7★112 rev

Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model

Nicpro$39.224.7★483 rev

Newest

by launch date

Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint

Smallbudi$29.0160 rev

6mo ago

Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner

Nicpro$38.81306 rev

8mo ago

Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder

Nicpro$64.94112 rev

8mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner

Nicpro$27.14306 rev

1y ago

Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model

Nicpro$39.22483 rev

1y ago

What buyers say about warhammer paint set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good variety”

Color14%

“Good color”

Paint Quality14%

“Amazingly beautiful paint”

Value For Money14%

“Great value”

Engraving/Paint/Sublimation5%

“this is a fantastic paint set”

Advertised Vs Actual Product4%

“Better than I expected”

Ease Of Use3%

“easy to work with”

Thickness2%

“the included thinner works wonders”

Gifting Purpose2%

“Great gift”

Coverage2%

“It has excellent coverage”

What buyers complain about

Quality-Overall15%

“Missing quality control”

Paint Quality10%

“The actual paint is subpar”

Thickness8%

“My typical thinners don't work well”

Size-Overall6%

“a bit big”

Color6%

“However, the red and orange colors are not good”

Value For Money6%

“Not worth the money”

Product Condition3%

“May arrive used”

Ease Of Cleaning3%

“it's kind of messy to flip it over to use the other side at the same time”

Functionality-Overall2%

“it didnt work for our purpose”

Rusts/Corrodes1%

“Clipping tool was a bit rusted”

Top return reasons

Paint Quality29%

Value For Money10%

Advertised Vs Actual Product10%

Product Condition8%

Defective Material/Parts8%

Color6%

Quality-Overall5%

Size-Overall5%

Gifting Purpose3%

Leak-Proof3%

Common questions

Is warhammer paint set profitable to sell on Amazon United States?: The niche generates $131K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (37/100).
How competitive is the warhammer paint set niche?: 4 brands and 63 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in warhammer paint set?: Top complaints mined from reviews: Quality-Overall, Paint Quality, Thickness. The return rate is 0.7%.
When does demand for warhammer paint set peak?: Demand peaks in Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the warhammer paint set niche?: Listings span $27.14–$179.44; the average listing price is $51.23 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.