walnut wood
Worth a lookShows low returns (0.9%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$30.04avg listing price — sweet spot $15–$100
Review moat
Great267.15avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Good$9.72–$131.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 121K searches
According to Flapen's Amazon United States niche tracking, walnut wood is a $63K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
walnut wood market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #744
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 84%
- Out of stock
- 5.1%
- Avg brand age
- 37 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
26
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
33%
Top 20: 72%
Open market
28%
- Barrington Hardwoods31%
- Exotic Wood Zone12%
- Woodchucks Wood9%
- THE HARDWOOD EDGE8%
- Craftiff7%
- GrliTra6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top walnut wood search terms
- walnut wood56K/yr
- black walnut wood13K/yr
- walnut board11K/yr
- walnut lumber10K/yr
- walnut plywood6K/yr
- walnut boards6K/yr
- walnut slab4K/yr
- black walnut lumber4K/yr
- walnut boards 3/4 thick4K/yr
- walnut slab wood6K/yr
Top walnut wood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walnut Lumber - 3/4 x 2 x 12 (4 Pcs)
Barrington Hardwoods$15.364.5★387 rev
Walnut Wood Sheets Thin Lumber Black Dark Unfinished Board for Crafts - Pack of 5 by Craftiff
Craftiff$14.794.3★305 rev
Walnut Lumber Sheets Unfinished Walnut Wood Sheets Thick Board for Crafts Woodworking Building Models and DIY Projects Laser Cutting and Engraving CNC Cutting (17 x 4 x 7/8 Inch - 1PCS)
GrliTra$16.983.9★6 rev
Barrington Hardwoods Walnut Lumber - 3/4 x 6 (3/4 x 6 x 24) (2 Pcs)
Barrington Hardwoods$38.194.6★591 rev
Exotic Wood Zone Variety Pack - 5 Walnut 5 Maple 5 Cherry Hardwood Boards (3/4 x 2 x 24) - 15 Pcs Total for Woodworking Crafting DIY Projects Wood Carving
Exotic Wood Zone$55.994.6★139 rev
Newest
by launch date
1/8 Walnut Plywood Sheets 12x12x1/8 Inch 6 Pack 3mm Plywood for Laser Cutting Engraving Wood Burning Unfinished Wood for Crafts Architectural Models Drawing & Painting DIY Projects
BOWIJANYZ$26.4212 rev
Walnut Lumber Sheets Unfinished Walnut Wood Sheets Thick Board for Crafts Woodworking Building Models and DIY Projects Laser Cutting and Engraving CNC Cutting (17 x 4 x 7/8 Inch - 1PCS)
GrliTra$16.986 rev
Genuine Walnut Blank Plaques Award & DIY Engraving Boards | 100% Solid Wood Multiple Sizes Cove-Edge Laser Engravable & Wall Mount Ready (5x7 inch)
Generic$15.4229 rev
2 Pcs Walnut Wooden Log Lumber Board Knife Handle Material - 5.1x2.3x0.5
Wislist$9.7229 rev
5 Pack Walnut Plywood Sheets 12x18x1/8 Inch 3mm Plywood for Laser Cutting & Engraving Unfinished Wood for Crafts Wood Burning Architectural Models.
VKIZA$27.08311 rev
Trending
90-day click momentum1/8 Walnut Plywood Sheets 12x12x1/8 Inch 6 Pack 3mm Plywood for Laser Cutting Engraving Wood Burning Unfinished Wood for Crafts Architectural Models Drawing & Painting DIY Projects
BOWIJANYZ$26.424.3★
Walnut Lumber Sheets Unfinished Walnut Wood Sheets Thick Board for Crafts Woodworking Building Models and DIY Projects Laser Cutting and Engraving CNC Cutting (17 x 4 x 7/8 Inch - 1PCS)
GrliTra$16.983.9★
Walnut Lumber - 3/4 x 2 x 12 (4 Pcs)
Barrington Hardwoods$15.364.5★
Barrington Hardwoods Walnut Lumber 3/4 in x 4 in (3/4 x 4 x 12) (2 Pcs)
Barrington Hardwoods$18.724.6★
The Hardwood Edge Walnut Hardwood Planks - Walnut Wood for Unfinished Wood Crafts - 1/4 (6mm) 100% Pure Hardwood - Laser Engraving Blanks - Solid Hardwood Planks for Crafts (1/4 x 6 1/2 x 15 4)
THE HARDWOOD EDGE$33.474.5★
What buyers say about walnut wood
What buyers praise and complain about, mined from review topics.What buyers love
“These sheets are of fair quality”
“Beautiful wood”
“good value for the price”
“Just what I needed”
“They are a high quality material and the walnut pattern is exactly as shown and described”
“Really nice for high quality designs”
“color was perfect”
“Overall, it's a simple item”
“not too small”
“Perfect thickness”
What buyers complain about
“had corner damage on pack before opening, first impressions, smells like glue, wood looks fake”
“I attempted to contact the seller to suggest there was an issue with their quality control in this particular case”
“not the same size not same quality”
“be aware that these are too thick to cut with any Cricut machines”
“4 good 1 is unusable for my project”
“For my application the walnut tone ended up being far too dark brown”
“49.5mm (ish). Range is 49.3-49.7 for the 4 blocks.”
“Bad value for money”
“very hard to work with”
“I\nWas convinced the description was probably half lies considering the price compared to other places”
Top return reasons
Common questions
- Is walnut wood profitable to sell on Amazon United States?
- The niche generates $63K/yr across 55 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the walnut wood niche?
- 23 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in walnut wood?
- Top complaints mined from reviews: Wood Quality, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for walnut wood peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the walnut wood niche?
- Listings span $9.72–$131.20; the average listing price is $30.04 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.