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Walnut Wood

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $63K a year here, so Walnut Wood is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$63K/yr121K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
33%top-5 click share · 23 brands · 26 sellers

Flapen Score

Walnut Wood against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Walnut Wood is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnut Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Walnut Wood 121K times last year and spent an estimated $63K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.7%
Market size, estimated
$63Ka year
Peak month
December1.8× the quietest month
Top search term
walnut wood56K searches a year

02 · Price

A sale here is worth $30.04.

Listings sell for $30.04 on average, from $9.72 to $131.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.04 that is $0 to $3K a year per listing.

Average price
$30.04inside the $15 to $100 sweet spot
Price range
$9.72–$131.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #744 within Woodcrafts. It carries 267 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
65%
Out of stock, average day
5.1%
Average rank
#744in Woodcrafts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
267per listing
Listings tracked
55

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Walnut Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

26

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

33%

Top 20: 72%

Open market

28%

  • Brand 131%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Walnut Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Walnut Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walnut wood56K/yr
  • black walnut wood13K/yr
  • walnut board11K/yr
  • walnut lumber10K/yr
  • walnut plywood6K/yr
  • walnut boards6K/yr
  • walnut slab4K/yr
  • black walnut lumber4K/yr
  • walnut boards 3/4 thick4K/yr
  • walnut slab wood6K/yr

Reviews and returns

What reviews say buyers love and hate about Walnut Wood

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Wood Quality”
0.9%of orders come back
“had corner damage on pack before opening, first impressions, smells like glue, wood looks fake”
A buyer, on “Wood Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Walnut Wood questions

Answered from the same tracked data.