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Waffle Flower Grip Mat

Fail

Shoppers spend an estimated $12K a year here, so Waffle Flower Grip Mat is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$12K/yr42K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
37%top-5 click share · 9 brands · 12 sellers

Flapen Score

Waffle Flower Grip Mat against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Waffle Flower Grip Mat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Flower Grip Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Waffle Flower Grip Mat 42K times last year and spent an estimated $12K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.5%
Market size, estimated
$12Ka year
Peak month
October2.8× the quietest month
Top search term
waffle flower17K searches a year

02 · Price

A sale here is worth $20.04.

Listings sell for $20.04 on average, from $6.94 to $43.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $20.04 that is $0 to $2K a year per listing.

Average price
$20.04inside the $15 to $100 sweet spot
Price range
$6.94–$43.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #4,767 within Drawing. It carries 42 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
59%
Out of stock, average day
16.7%
Average rank
#4,767in Drawing
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
44

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Waffle Flower Grip Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

3%

  • Brand 177%
  • Brand 210%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Waffle Flower Grip Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Waffle Flower Grip Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle flower17K/yr
  • waffle flower stamps and dies10K/yr
  • waffle flower postage collage7K/yr
  • waffle flower dies4K/yr
  • waffle flower grip mat4K/yr
  • waffle flower grip mat 6.5 x 8.5397/yr

Reviews and returns

What reviews say buyers love and hate about Waffle Flower Grip Mat

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Adhesion/Stickiness”
32%of negative reviews mention “Advertised Vs Actual Product”
2.4%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waffle Flower Grip Mat questions

Answered from the same tracked data.