vision board
Worth a lookShows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 3.5M searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$4.00–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,276.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vision board is a $1.4M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $2.4M–$3.2M
- units × avg price
- Launch success
- 64%
- 7 of 11 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 146 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
35
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
45%
Top 20: 88%
Open market
42%
- Lamare16%
- Tangobird12%
- ZICOTO9%
- Sawnfay8%
- Oomloid6%
- Bold Tuesday6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 18.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lamare Vision Board Book -1000+ Vision Board Images Vision Board Supplies
Lamare$23.224.7★1,787 rev
Vision Board Book Magazines with 1000+ Images Scrapbook Supplies Crafts for Adults Clip Board Junk Journal Supplies Journaling Supplies Board Books Scrapbooking Supplies Art Kit
Tangobird$16.554.5★762 rev
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
Sawnfay$11.274.5★201 rev
300 PCS Inspirational Stickers for Adults Scrapbook Vision Board Supplies Motivational Stickers for Water Bottles Laptop Positive Mental Health Quote Vinyl Stickers for Teens Kids Teachers Students
Oomloid$8.594.7★796 rev
Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit
Planners with Purpose$20.374.5★134 rev
Newest
by launch date
Biutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women
Biutcase$9.4235 rev
Planners with Purpose Vision Board Book 1 200+ Vision Board Images & Quotes - Goal Setting Vision Journal for Manifestation Motivation & Lifestyle Inspiration - Law of Attraction Collage Supplies Kit
Planners with Purpose$20.37134 rev
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
Sawnfay$10.0448 rev
50PCS Inspirational Quote Stickers Aesthetic Motivational Stickers for Women Teens Vinyl Decals for Planners Journals Vision Board Supplies Water Bottle Laptop
MENIFEND$6.82163 rev
Lamare Vision Board Collage Book - 1000+ Images Vision Board Supplies
Lamare$22.881,787 rev
Trending
90-day click momentumBiutcase 2026 Vision Board Sticker Book - Motivational Quotes & Images for Goal Setting Manifestation & Self-Growth | Planner Accessories & Supplies Kit for Women
Biutcase$9.424.3★
Inspirational Vision Board Kit Complete Set with Vision Board Book & Felt Board Motivational Pictures & Quotes to Map Your Goals & Dreams - The Perfect Supplies to Visualize Goal Setting & Success
ZICOTO$15.284.4★
Sawnfay Vision Board Book - 2026 Vision Board Sticker Book with Motivational Images & Quotes Vision Board Kit & Supplies for Women
Sawnfay$10.044.4★
Lightomorrow Bulletin Board 24 x 18 inches Decorative Felt Pin Board Vision Board Cork Board Alternative for Wall Foldable Photo Board with 20 Pushpins - Oatmeal
lightomorrow$17.414.6★
Black Cork Board Bulletin Board 14.6X 11 Cork Board Oak Wood Finish Frame Wall Mounted Cork Board for Office Home and School(Pins Eye Bolts gaskets Screws)
BGJRBY$6.864.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Sticks well”
“Easy to use”
“Great deal”
“Amazing colors”
“Works like advertised”
“Very well constructed”
“Great size”
“So much fun for the kids and adults”
“images are fabulous”
What buyers complain about
“bad adhesive”
“Too small”
“Cheap quality”
“Break Easily”
“Not enough product for the price”
“Not super functional”
“These are terrible colors”
“The paper is super thin”
“Not what is advertised”
“not easy to use”
Top return reasons
Common questions
- Is vision board profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 33 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the vision board niche?
- 26 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in vision board?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.5%.
- When does demand for vision board peak?
- Demand peaks in Jan–Dec; the busiest month runs 18.0× the quietest.
- What does it cost to enter the vision board niche?
- Listings span $4.00–$39.34; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.
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