Vision Board
MaybeShoppers spend an estimated $1.4M a year here. But demand is soft, at -80.3% this quarter, so Vision Board is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $1.4M/yr3.5M searches / yr
- 90-day growth
- -80.3%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 35 sellers
Flapen Score
Vision Board against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Vision Board is stronger. Inside it, weaker.
Market
The Vision Board market on Amazon at a glance
Shoppers on Amazon United States searched for Vision Board 3.5M times last year and spent an estimated $1.4M. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -80.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $1.4Ma year
- Peak month
- January18.0× the quietest month
- Top search term
- vision board871K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $4.00 to $39.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.95 that is $80K to $96K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $4.00–$39.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $80K–$96K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Scrapbooking & Stamping. It carries 1,277 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Scrapbooking & Stamping
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,277per listing
- Listings tracked
- 33
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Vision Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
35
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
45%
Top 20: 88%
Open market
42%
- Brand 116%
- Brand 212%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Vision Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 18.0×
Search terms
Top Vision Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vision board871K/yr
- vision board supplies1.4M/yr
- vision board kit216K/yr
- vision board book376K/yr
- vision board stickers139K/yr
- vision board magazines164K/yr
- vision boards40K/yr
- vision board supplies for women41K/yr
- magazines for vision board34K/yr
- vision board sticker book7K/yr
Reviews and returns
What reviews say buyers love and hate about Vision Board
We read the reviews and the return reasons for every product selling here.
“bad adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vision Board questions
Answered from the same tracked data.









