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Vision Board

Maybe

Shoppers spend an estimated $1.4M a year here. But demand is soft, at -80.3% this quarter, so Vision Board is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$1.4M/yr3.5M searches / yr
90-day growth
-80.3%search demand this quarter
Competition
45%top-5 click share · 26 brands · 35 sellers

Flapen Score

Vision Board against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Vision Board is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vision Board market on Amazon at a glance

Shoppers on Amazon United States searched for Vision Board 3.5M times last year and spent an estimated $1.4M. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
2.5%
Market size, estimated
$1.4Ma year
Peak month
January18.0× the quietest month
Top search term
vision board871K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $4.00 to $39.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.95 that is $80K to $96K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$4.00–$39.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$80K–$96K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Scrapbooking & Stamping. It carries 1,277 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Scrapbooking & Stamping
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,277per listing
Listings tracked
33

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Vision Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$56K$113K$169K$225K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

35

Est. top-5 brand share

52%

Top 20: 95%

Est. top-5 click share

45%

Top 20: 88%

Open market

42%

  • Lamare16%
  • Tangobird12%
  • ZICOTO9%
  • Sawnfay8%
  • Oomloid6%
  • Bold Tuesday6%

Demand

Vision Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 18.0×

Search terms

Top Vision Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vision board871K/yr
  • vision board supplies1.4M/yr
  • vision board kit216K/yr
  • vision board book376K/yr
  • vision board stickers139K/yr
  • vision board magazines164K/yr
  • vision boards40K/yr
  • vision board supplies for women41K/yr
  • magazines for vision board34K/yr
  • vision board sticker book7K/yr

Reviews and returns

What reviews say buyers love and hate about Vision Board

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“bad adhesive”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vision Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data