Virginia Candle Supply
FailShoppers spend an estimated $15K a year here, so Virginia Candle Supply is a Fail.
- Flapen Score
- 41 / 100Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 4641
- Market size
- $15K/yr51K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 6 sellers
Flapen Score
Virginia Candle Supply against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Virginia Candle Supply is stronger. Inside it, weaker.
Market
The Virginia Candle Supply market on Amazon at a glance
Shoppers on Amazon United States searched for Virginia Candle Supply 51K times last year and spent an estimated $15K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $15Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- virginia candle supply fragrance oil23K searches a year
02 · Price
A sale here is worth $29.68.
Listings sell for $29.68 on average, from $13.84 to $48.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.68 that is $0 to $3K a year per listing.
- Average price
- $29.68inside the $15 to $100 sweet spot
- Price range
- $13.84–$48.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Candle Making. It carries 175 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 18%
- Out of stock, average day
- 0.0%
- Average rank
- #159in Candle Making
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 175per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Virginia Candle Supply products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
6
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- Brand 164%
- Brand 214%
- Brand 313%
- Brand 45%
- Brand 53%
- Brand 62%
Demand
Virginia Candle Supply search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Virginia Candle Supply search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- virginia candle supply fragrance oil23K/yr
- room spray base13K/yr
- virginia candle supply9K/yr
- body spray base4K/yr
- room spray base unscented3K/yr
Reviews and returns
What reviews say buyers love and hate about Virginia Candle Supply
We read the reviews and the return reasons for every product selling here.
“Strong Odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Virginia Candle Supply questions
Answered from the same tracked data.