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Vinyl Cutter

Fail

Buyers convert on only 0.6% of searches, so Vinyl Cutter is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$964K/yr719K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
48%top-5 click share · 13 brands · 37 sellers

Flapen Score

Vinyl Cutter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Vinyl Cutter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl Cutter market on Amazon at a glance

Shoppers on Amazon United States searched for Vinyl Cutter 719K times last year and spent an estimated $964K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $964K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.6%
Market size, estimated
$964Ka year
Peak month
December2.3× the quietest month
Top search term
vinyl cutter161K searches a year

02 · Price

A sale here is worth $231.20.

Listings sell for $231.20 on average, from $8.79 to $727.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $231.20 that is $23K to $58K a year per listing.

Average price
$231.20above the $15 to $100 sweet spot
Price range
$8.79–$727.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$23K–$58K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #720 within Scrapbooking & Stamping. It carries 1,557 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
9.8%
Average rank
#720in Scrapbooking & Stamping
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,557per listing
Listings tracked
33

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
43 months

Products

Top Vinyl Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

37

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

8%

  • Brand 142%
  • Brand 224%
  • Brand 313%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 8%)

Demand

Vinyl Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Vinyl Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl cutter161K/yr
  • vinyl cutter machine153K/yr
  • vinyl printer86K/yr
  • plotter de corte74K/yr
  • vinyl cutting machine45K/yr
  • likcut20K/yr
  • vinyl printer machine26K/yr
  • vinyl sticker printer and cutter14K/yr
  • vinyl plotter16K/yr
  • vinyl printer and cutter12K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl Cutter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Software/Application”
2.6%of orders come back
“Horrible software”
A buyer, on “Software/Application”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vinyl Cutter questions

Answered from the same tracked data.