Vinyl
MaybeShoppers spend an estimated $2.0M a year here. But the average product has 7,517 reviews to catch up to, so Vinyl is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 4657
- Market size
- $2.0M/yr4.7M searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 26%top-5 click share · 20 brands · 29 sellers
Flapen Score
Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Vinyl is stronger. Inside it, weaker.
Market
The Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Vinyl 4.7M times last year and spent an estimated $2.0M. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $2.0Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- vinyl1.6M searches a year
02 · Price
A sale here is worth $16.59.
Listings sell for $16.59 on average, from $3.81 to $52.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $16.59 that is $33K to $41K a year per listing.
- Average price
- $16.59inside the $15 to $100 sweet spot
- Price range
- $3.81–$52.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $33K–$41K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #29 within Scrapbooking & Stamping. It carries 7,517 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #29in Scrapbooking & Stamping
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,517per listing
- Listings tracked
- 70
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Vinyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Permanent Vinyl - 20Pack Adhesive Vinyl Sheets Assorted Colors Permanent Bundle 12 x 11.8 Waterproof Outdoor Perfect for Home Decor Car Decal Sticker
- Price
- $10.41
- Rating
- 4.6/5
- Reviews
- 3,108
- Age
- 3y ago

Cricut Value Permanent Vinyl Black (12 in x 10 ft)
- Price
- $8.67
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago

Cricut Value Permanent Vinyl - 50ft Rainbow Sampler 12in x 12in Sheets (50 Count)
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 3,164
- Age
- 2y ago

Lya Vinyl 65 Pack Permanent Vinyl Self Adhesive Vinyl Sheets for Cutting Machine Permanent Outdoor Sheets for Party Decoration Sticker DIY Mug Car Decal
- Price
- $23.15
- Rating
- 4.6/5
- Reviews
- 7,494
- Age
- 5y ago

HTVRONT HTV Heat Transfer Vinyl Bundle: 47 Pack 12 x 10 Iron on Vinyl for T-Shirt 33 Assorted Colors with HTV Accessories Tweezers Silhouette Cameo or Heat Press Machine
- Price
- $23.83
- Rating
- 4.7/5
- Reviews
- 13,465
- Age
- 6y ago
Trending
estimated 90-day click momentum
HTVRONT HTV Heat Transfer Vinyl 35 Pack 12 x 10 30 Assorted Colors
- Price
- $19.04
- Rating
- 4.6/5
- Reviews
- 3,267
- Age
- 3mo ago

Sooez Permanent Vinyl (75Pack 12x12) - 70 Adhesive Vinyl + 5 Transfer Tapes Waterproof Outdoor for All Cutting Machine Perfect for Home Party Decor Car Decal Sticker
- Price
- $24.83
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 1y ago

Cricut Value Iron-On White (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.75
- Rating
- 4.6/5
- Reviews
- 3,337
- Age
- 1y ago

Cricut Value Permanent Vinyl White (12 in x 10 ft)
- Price
- $8.65
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago

Cricut Value Permanent Vinyl Black (12 in x 10 ft)
- Price
- $8.67
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 1y ago
Newest
by launch date
HTVRONT HTV Heat Transfer Vinyl 35 Pack 12 x 10 30 Assorted Colors
- Price
- $19.04
- Rating
- 4.6/5
- Reviews
- 3,267
- Age
- 3mo ago

Sooez Permanent Vinyl (75Pack 12x12) - 70 Adhesive Vinyl + 5 Transfer Tapes Waterproof Outdoor for All Cutting Machine Perfect for Home Party Decor Car Decal Sticker
- Price
- $24.83
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 1y ago

HTVRONT HTV Heat Transfer Vinyl -13 Pack HTV Vinyl Sheets 12 x 10 Iron on Vinyl for T Shirts 10 Assorted Premium Colors Heat Transfer Vinyl for All Cutting Machines
- Price
- $7.92
- Rating
- 4.6/5
- Reviews
- 3,471
- Age
- 1y ago

Cricut Value Iron-On Rainbow Sampler - 12 in x 12 in (20 ct)- HTV Heat Transfer Vinyl
- Price
- $19.97
- Rating
- 4.7/5
- Reviews
- 1,343
- Age
- 1y ago

Cricut Value Iron-On White (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.75
- Rating
- 4.6/5
- Reviews
- 3,337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
29
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 67%
Open market
9%
- Cricut38%
- HTVRONT28%
- Sooez14%
- Lya Vinyl6%
- Prime Vinyl4%
- VinylRus2%
- Open — no brand owns it (14 brands, 9%)
Demand
Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top Vinyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vinyl1.6M/yr
- heat transfer vinyl489K/yr
- iron on vinyl489K/yr
- permanent vinyl445K/yr
- cricut vinyl408K/yr
- htv vinyl241K/yr
- htv191K/yr
- permanent vinyl for cricut machine71K/yr
- vinilo adhesivo permanente69K/yr
- cricut vinyl permanent101K/yr
Reviews and returns
What reviews say buyers love and hate about Vinyl
We read the reviews and the return reasons for every product selling here.
“bad adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









