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Vinyl

Maybe

Shoppers spend an estimated $2.0M a year here. But the average product has 7,517 reviews to catch up to, so Vinyl is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$2.0M/yr4.7M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
26%top-5 click share · 20 brands · 29 sellers

Flapen Score

Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Vinyl is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Vinyl 4.7M times last year and spent an estimated $2.0M. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
2.6%
Market size, estimated
$2.0Ma year
Peak month
December1.4× the quietest month
Top search term
vinyl1.6M searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $3.81 to $52.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $16.59 that is $33K to $41K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$3.81–$52.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #29 within Scrapbooking & Stamping. It carries 7,517 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#29in Scrapbooking & Stamping
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,517per listing
Listings tracked
70

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

26%

Top 20: 67%

Open market

9%

  • Brand 138%
  • Brand 228%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (14 brands, 9%)

Demand

Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl1.6M/yr
  • heat transfer vinyl489K/yr
  • iron on vinyl489K/yr
  • permanent vinyl445K/yr
  • cricut vinyl408K/yr
  • htv vinyl241K/yr
  • htv191K/yr
  • permanent vinyl for cricut machine71K/yr
  • vinilo adhesivo permanente69K/yr
  • cricut vinyl permanent101K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“bad adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vinyl questions

Answered from the same tracked data.