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Vintage Stickers

Maybe

The top 5 brands take only 25% of clicks. But demand is soft, at -15.1% this quarter, so Vintage Stickers is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$170K/yr1.1M searches / yr
90-day growth
-15.1%search demand this quarter
Competition
16%top-5 click share · 114 brands · 133 sellers

Flapen Score

Vintage Stickers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Vintage Stickers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Stickers 1.1M times last year and spent an estimated $170K. The top 5 brands take 25% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
1.8%
Market size, estimated
$170Ka year
Peak month
September1.8× the quietest month
Top search term
vintage stickers223K searches a year

02 · Price

A sale here is worth $8.66.

Listings sell for $8.66 on average, from $3.15 to $28.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $8.66 that is $866 to $2K a year per listing.

Average price
$8.66under the $15 to $100 sweet spot
Price range
$3.15–$28.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$866–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #486 within Scrapbooking & Stamping. It carries 1,077 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
99%
Out of stock, average day
2.3%
Average rank
#486in Scrapbooking & Stamping
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,077per listing
Listings tracked
151

04 · Newcomers

12 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
12Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vintage Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

114 rising

Sellers

133

Top-5 brand share

25%

Top 20: 54%

Top-5 click share

16%

Top 20: 40%

Open market

72%

  • Brand 19%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Vintage Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Vintage Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage stickers223K/yr
  • transparent stickers167K/yr
  • retro stickers76K/yr
  • bullet journal stickers80K/yr
  • sticker books for journaling52K/yr
  • scrapbook sticker book48K/yr
  • whimsical stickers39K/yr
  • sticker book for scrapbooking58K/yr
  • junk journal sticker book44K/yr
  • decorative stickers39K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Stickers

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Do not stick”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vintage Stickers questions

Answered from the same tracked data.