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Velvet Ribbon 3 Inch

Fail

Demand is soft, at -45.7% this quarter, so Velvet Ribbon 3 Inch is a Fail.

Flapen Score
28
28 / 100
Ranks 4,504 of 4,656 Arts, Crafts & Sewing niches · −18 vs the category median of 46
Market size
$30K/yr62K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
63%top-5 click share · 9 brands · 13 sellers

Flapen Score

Velvet Ribbon 3 Inch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Velvet Ribbon 3 Inch is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Ribbon 3 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Ribbon 3 Inch 62K times last year and spent an estimated $30K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
3.6%
Market size, estimated
$30Ka year
Peak month
November75.4× the quietest month
Top search term
2 inch velvet ribbon24K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $6.94 to $21.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.56 that is $0 to $1K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$6.94–$21.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,082 within Trim & Embellishments. It carries 1,132 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#1,082in Trim & Embellishments
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,132per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Velvet Ribbon 3 Inch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

17%

  • Tianying19%
  • HairBow Center LLC19%
  • MECCANIXITY19%
  • PH PandaHall12%
  • Morex Ribbon7%
  • Ribbli7%
  • Open — no brand owns it (3 brands, 17%)

Demand

Velvet Ribbon 3 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 75.4×

Search terms

Top Velvet Ribbon 3 Inch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 2 inch velvet ribbon24K/yr
  • 2 velvet ribbon17K/yr
  • 3 inch velvet ribbon7K/yr
  • velvet ribbon 23K/yr
  • velvet ribbon 2.5 inch4K/yr
  • 2 in velvet ribbon4K/yr
  • 2in velvet ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Ribbon 3 Inch

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
25%of negative reviews mention “Material Quality”
8.3%of orders come back
“Poor quality material”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Velvet Ribbon 3 Inch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data