Velvet Ribbon

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

2.0%

Market size, estimated

$634Ka year

Peak month

November19.5× the quietest month

Top search term

wired ribbon482K searches a year

Listings sell for $10.98 on average, from $3.35 to $25.16. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $10.98 that is $14K to $16K a year per listing.

Average price

$10.98under the $15 to $100 sweet spot

Price range

$3.35–$25.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$14K–$16K

Returns

2.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,062 within Trim & Embellishments. It carries 655 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

99%

Out of stock, average day

4.7%

Average rank

#1,062in Trim & Embellishments

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

655per listing

Listings tracked

141

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months