Velvet Fabric
FailDemand is soft, at -31.4% this quarter, so Velvet Fabric is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $132K/yr973K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 26%top-5 click share · 52 brands · 57 sellers
Flapen Score
Velvet Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Velvet Fabric is stronger. Inside it, weaker.
Market
The Velvet Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Velvet Fabric 973K times last year and spent an estimated $132K. The top 5 brands take 43% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 973K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $132Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- velvet275K searches a year
02 · Price
A sale here is worth $16.58.
Listings sell for $16.58 on average, from $5.67 to $42.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.58 that is $2K to $4K a year per listing.
- Average price
- $16.58inside the $15 to $100 sweet spot
- Price range
- $5.67–$42.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #15,835 within Fabric. It carries 485 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 0.9%
- Average rank
- #15,835in Fabric
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 485per listing
- Listings tracked
- 92
04 · Newcomers
0 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 39
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Velvet Fabric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
52 rising
Sellers
57
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
26%
Top 20: 59%
Open market
52%
- Brand 113%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Velvet Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Search terms
Top Velvet Fabric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- velvet275K/yr
- velvet fabric162K/yr
- velvet fabric by the yard82K/yr
- velvet tops for women324K/yr
- velvet cloth18K/yr
- velvet material12K/yr
- velour fabric10K/yr
- stretch velvet fabric11K/yr
- crushed velvet10K/yr
- velvet clothes8K/yr
Reviews and returns
What reviews say buyers love and hate about Velvet Fabric
We read the reviews and the return reasons for every product selling here.
“Sleeves too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Velvet Fabric questions
Answered from the same tracked data.









