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Velvet Fabric

Fail

Demand is soft, at -31.4% this quarter, so Velvet Fabric is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$132K/yr973K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
26%top-5 click share · 52 brands · 57 sellers

Flapen Score

Velvet Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Velvet Fabric is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Fabric 973K times last year and spent an estimated $132K. The top 5 brands take 43% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
973K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
0.8%
Market size, estimated
$132Ka year
Peak month
November2.1× the quietest month
Top search term
velvet275K searches a year

02 · Price

A sale here is worth $16.58.

Listings sell for $16.58 on average, from $5.67 to $42.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.58 that is $2K to $4K a year per listing.

Average price
$16.58inside the $15 to $100 sweet spot
Price range
$5.67–$42.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #15,835 within Fabric. It carries 485 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#15,835in Fabric
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
485per listing
Listings tracked
92

04 · Newcomers

0 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Velvet Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

57

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

26%

Top 20: 59%

Open market

52%

  • Brand 113%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Velvet Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Velvet Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet275K/yr
  • velvet fabric162K/yr
  • velvet fabric by the yard82K/yr
  • velvet tops for women324K/yr
  • velvet cloth18K/yr
  • velvet material12K/yr
  • velour fabric10K/yr
  • stretch velvet fabric11K/yr
  • crushed velvet10K/yr
  • velvet clothes8K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Fabric

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Sleeves too short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Velvet Fabric questions

Answered from the same tracked data.