vellum jackets for 5x7 invitations
Worth a lookShows a thin review moat (138 avg reviews), but strong incumbent ratings (4.8★) keeps it on the watch list.
Review moat
Great138.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Great$6.91–$47.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$177K$177K/yr · 416K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vellum jackets for 5x7 invitations is a $177K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Mar–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
vellum jackets for 5x7 invitations market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $214K–$257K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.7%
- Avg brand age
- 32 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
34
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
32%
Top 20: 77%
Open market
44%
- Goefun15%
- Puremigo14%
- Bright Creations8%
- UNIQOOO6%
- ABIDISO6%
- Prudiut6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 2.3×
Top vellum jackets for 5x7 invitations search terms
- vellum jackets for 5x7 invitations153K/yr
- invitation sleeves52K/yr
- vellum jackets43K/yr
- wedding invitation sleeves22K/yr
- invitation jackets15K/yr
- vellum paper 5x723K/yr
- velum jackets for invitations12K/yr
- 5x7 vellum jackets14K/yr
- invitation covers7K/yr
- vellum paper for invitations11K/yr
Top vellum jackets for 5x7 invitations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bright Creations Vellum Jackets for 5x7 Invitations - Pre-Folded Translucent Sleeves & Wedding Envelope Liners - Elegant Wraps & Wedding Vellum Paper - 100-Pack White Translucent - 5 x 7 in
Bright Creations$13.604.7★870 rev
Puremigo 120 Pack Luxury Pre-Folded Vellum Jackets for 5x7 Invitations - Vellum Paper 5x7 Jackets - 115GSM Wedding Invitations Wraps - Transparent
Puremigo$19.144.7★510 rev
Puremigo 50 Pack Pre-Folded Vellum Jackets for 5x7 Invitations - White Flower - 115GSM Vellum Paper 5x7 Jackets - Wedding Invitations Wraps - Transparent Wedding
Puremigo$15.744.8★441 rev
Vellum Paper 5x7 Pre-Folded - Goefun 120 Sheets Vellum Jackets for 5x7 Invitations 115GSM Translucent Paper for Invitations Wraps Greeting Cards Envelope Liners Wedding Baby Shower
Goefun$16.434.7★250 rev
Prudiut 60 Pack Floral Vellum Jackets for 5x7 Invitations Pre-Folded 115GSM Translucent Paper Thick Vellum Paper Wraps for Wedding Invitation Baby Bridal Shower Birthday Party Events
Prudiut$8.924.9★27 rev
Newest
by launch date
GekLiGuLu 50 Pack Pre-Folded Vellum Jackets for 5x7 Invitations - 115GSM White Floral Translucent Vellum Paper 5x7 Jackets - Wedding Invitation Wraps & Sleeves
GekLiGuLu$11.234 rev
Vellum Jackets for 5x7 Invitations Goefun 115GSM Pre-Folded Vellum Paper 5x7 50 Pack Translucent Paper for Wedding Invitation Accessories Baby Showers Envelope Liners Birthday Cards
Goefun$9.83250 rev
Vellum Jackets for 5x7 Invitations Goefun 50 Pack Pre-Folded Floral Vellum Paper with White Flower Pattern 115GSM Wedding Invite Sleeves for Invitation Cards Envelope Liners Bridal Showers Events
Goefun$14.1915 rev
Floral Vellum Jackets for 5x7 Invitations Goefun 115GSM Pre-Folded Vellum Paper 5x7 120 Pack Invitation Covers with White Flower Pattern for Wedding Invitation Wraps Baby Showers Greeting Cards
Goefun$24.4515 rev
Prudiut 60 Pack Floral Vellum Jackets for 5x7 Invitations Pre-Folded 115GSM Translucent Paper Thick Vellum Paper Wraps for Wedding Invitation Baby Bridal Shower Birthday Party Events
Prudiut$8.9227 rev
Trending
90-day click momentumVellum Jackets for 5x7 Invitations Goefun 115GSM Pre-Folded Vellum Paper 5x7 50 Pack Translucent Paper for Wedding Invitation Accessories Baby Showers Envelope Liners Birthday Cards
Goefun$9.834.7★
Floral Vellum Jackets for 5x7 Invitations Goefun 115GSM Pre-Folded Vellum Paper 5x7 120 Pack Invitation Covers with White Flower Pattern for Wedding Invitation Wraps Baby Showers Greeting Cards
Goefun$24.455.0★
Vellum Jackets for 5x7 Invitations Goefun 50 Pack Pre-Folded Floral Vellum Paper with White Flower Pattern 115GSM Wedding Invite Sleeves for Invitation Cards Envelope Liners Bridal Showers Events
Goefun$14.195.0★
GekLiGuLu 50 Pack Pre-Folded Vellum Jackets for 5x7 Invitations - 115GSM White Floral Translucent Vellum Paper 5x7 Jackets - Wedding Invitation Wraps & Sleeves
GekLiGuLu$11.234.7★
UNIQOOO 50 Pack Pre-Folded Dusty Blue Grace Bloom Vellum Jackets for 5x7 Invitations 115GSM Transparent Vellum Jacket for Vintage Themed Wedding & Events
UNIQOOO$17.974.6★
What buyers say about vellum jackets for 5x7 invitations
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“They fit in the envelope nicely”
“Worth it”
“The design is pretty”
“Exactly what I needed”
“Easy to use”
“So pretty and durable”
“At 115 GSM, these jackets have a satisfying, substantial thickness”
“They're very elegant”
“Amazing quality and color”
What buyers complain about
“Very disappointed with this product the adhesive does not work they fall off”
“Wrong size”
“Misleading”
“That is not at all convenient”
“I do think the materials could have felt a bit nicer for the price”
“is a little thicker like mine was”
“The folding seams could have been a bit better”
“However, the white floral printing is not as see-through”
“My only real complaint is the smell”
“Also the coloring of the seals just do not look as nice or golden in person, almost brassy, and I do not think they match the elegance of the vellum nor the lace, so I probably am not going to use them for this at all”
Top return reasons
Common questions
- Is vellum jackets for 5x7 invitations profitable to sell on Amazon United States?
- The niche generates $177K/yr across 51 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vellum jackets for 5x7 invitations niche?
- 31 brands and 34 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in vellum jackets for 5x7 invitations?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 4.4%.
- When does demand for vellum jackets for 5x7 invitations peak?
- Demand peaks in Jan–Feb–Mar–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vellum jackets for 5x7 invitations niche?
- Listings span $6.91–$47.64; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.