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Velcro Patch

Maybe

The top 5 brands take only 27% of clicks. But shoppers spend an estimated $49K a year here, so Velcro Patch is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$49K/yr400K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
20%top-5 click share · 81 brands · 139 sellers

Flapen Score

Velcro Patch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Velcro Patch is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velcro Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Velcro Patch 400K times last year and spent an estimated $49K. The top 5 brands take 27% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
0.9%
Market size, estimated
$49Ka year
Peak month
September6.0× the quietest month
Top search term
army patches52K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $2.96 to $166.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.28 that is $0 to $1K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$2.96–$166.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,621 within Trim & Embellishments. It carries 654 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
92%
Out of stock, average day
2.6%
Average rank
#1,621in Trim & Embellishments
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
654per listing
Listings tracked
112

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Velcro Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

81 falling

Sellers

139

Top-5 brand share

27%

Top 20: 57%

Top-5 click share

20%

Top 20: 43%

Open market

70%

  • Brand 18%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Velcro Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Velcro Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • army patches52K/yr
  • pvc morale patch44K/yr
  • pvc patches27K/yr
  • pvc patches velcro33K/yr
  • velcro patches for women24K/yr
  • 2x3 velcro patch22K/yr
  • wolfpak patches22K/yr
  • funny military patches21K/yr
  • pvc velcro patch14K/yr
  • morale patches velcro military13K/yr

Reviews and returns

What reviews say buyers love and hate about Velcro Patch

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.8%of orders come back
“wasn't sure how it would fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Velcro Patch questions

Answered from the same tracked data.