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Velcro Name Patch

Fail

Demand is soft, at -0.6% this quarter, so Velcro Name Patch is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$150K/yr421K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
62%top-5 click share · 17 brands · 20 sellers

Flapen Score

Velcro Name Patch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Velcro Name Patch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velcro Name Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Velcro Name Patch 421K times last year and spent an estimated $150K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
3.0%
Market size, estimated
$150Ka year
Peak month
August1.8× the quietest month
Top search term
velcro name patch71K searches a year

02 · Price

A sale here is worth $11.80.

Listings sell for $11.80 on average, from $3.99 to $25.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.80 that is $3K to $6K a year per listing.

Average price
$11.80under the $15 to $100 sweet spot
Price range
$3.99–$25.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Trim & Embellishments. It carries 1,501 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#419in Trim & Embellishments
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,501per listing
Listings tracked
22

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Velcro Name Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

23%

  • Brand 125%
  • Brand 220%
  • Brand 315%
  • Brand 48%
  • Brand 56%
  • Brand 63%

Demand

Velcro Name Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Velcro Name Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velcro name patch71K/yr
  • name patch67K/yr
  • custom name patch52K/yr
  • velcro name tag23K/yr
  • name patches26K/yr
  • name patches embroidered27K/yr
  • embroidered name patch21K/yr
  • custom velcro name patch20K/yr
  • velcro name patch personalized29K/yr
  • personalized name patch11K/yr

Reviews and returns

What reviews say buyers love and hate about Velcro Name Patch

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Was not the right size”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Velcro Name Patch questions

Answered from the same tracked data.