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Velcro Backing for Patches

Fail

The top 5 brands take 95% of clicks, so Velcro Backing for Patches is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$347K/yr388K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 23 sellers

Flapen Score

Velcro Backing for Patches against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Velcro Backing for Patches is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velcro Backing for Patches market on Amazon at a glance

Shoppers on Amazon United States searched for Velcro Backing for Patches 388K times last year and spent an estimated $347K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
9.1%
Market size, estimated
$347Ka year
Peak month
October1.4× the quietest month
Top search term
velcro for fabric68K searches a year

02 · Price

A sale here is worth $9.82.

Listings sell for $9.82 on average, from $3.84 to $19.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $9.82 that is $20K to $25K a year per listing.

Average price
$9.82under the $15 to $100 sweet spot
Price range
$3.84–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$20K–$25K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Sewing Notions & Supplies. It carries 7,193 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Sewing Notions & Supplies
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,193per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Velcro Backing for Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 219%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Velcro Backing for Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top Velcro Backing for Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velcro for fabric68K/yr
  • velcro strips with adhesive for fabric61K/yr
  • velcro strips for fabric39K/yr
  • iron on velcro30K/yr
  • fabric velcro29K/yr
  • velcro adhesive strips for fabric16K/yr
  • fabric velcro strips with adhesive no sew16K/yr
  • iron on velcro for fabric17K/yr
  • velcro for clothes17K/yr
  • velcro fabric15K/yr

Reviews and returns

What reviews say buyers love and hate about Velcro Backing for Patches

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Adhesion/Stickiness”
43%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Velcro Backing for Patches questions

Answered from the same tracked data.