Varnish for Oil Painting
FailThe top 5 brands take 96% of clicks, so Varnish for Oil Painting is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $47K/yr40K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 24 sellers
Flapen Score
Varnish for Oil Painting against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Varnish for Oil Painting is stronger. Inside it, weaker.
Market
The Varnish for Oil Painting market on Amazon at a glance
Shoppers on Amazon United States searched for Varnish for Oil Painting 40K times last year and spent an estimated $47K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $47Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- varnish for oil painting10K searches a year
02 · Price
A sale here is worth $19.30.
Listings sell for $19.30 on average, from $7.33 to $42.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.30 that is $2K to $5K a year per listing.
- Average price
- $19.30inside the $15 to $100 sweet spot
- Price range
- $7.33–$42.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #119 within Painting. It carries 2,282 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #119in Painting
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,282per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Varnish for Oil Painting products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gamblin Gamvar Picture Varnish Clear 4.2oz
- Price
- $17.72
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 17y ago

Gamblin Gamvar Pict Varnish 16.9 Oz GlossOrm-D
- Price
- $42.61
- Rating
- 4.7/5
- Reviews
- 537
- Age
- 13y ago

Gamblin Gamvar Picture Varnish - 8.5oz Bottle
- Price
- $28.04
- Rating
- 4.7/5
- Reviews
- 683
- Age
- 13y ago

Winsor & Newton Professional Dammar Varnish 75ml (2.5-oz) Bottle
- Price
- $10.31
- Rating
- 4.7/5
- Reviews
- 463
- Age
- 14y ago

Gamblin Gamvar Pict Varnish Satin Clear 4.2oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 10y ago
Trending
estimated 90-day click momentum
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
- Price
- $9.98
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago

Krylon Kamar Varnish Satin Clear 11 oz
- Price
- $7.33
- Rating
- 4.7/5
- Reviews
- 2,677
- Age
- 9y ago

Winsor & Newton Artisan Gloss Varnish 250ml (8.4-oz) bottle
- Price
- $24.17
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 14y ago

Gamblin Gamvar Varnish Brush 50mm - Professional Paint Brush for Acrylic Varnish Oil Gesso Polyurethane and More! Vegan-Friendly Synthetic Bristles Ideal for Varnishing Interior and Exterior Projects
- Price
- $25.54
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 6y ago

Winsor & Newton Professional Artists Satin Varnish 75ml (2.5oz) Bottle
- Price
- $13.30
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 14y ago
Newest
by launch date
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
- Price
- $9.98
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago

Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 1,147
- Age
- 2y ago

Tusc & Pine InstaVar Gloss Picture Varnish - Archival Quality Varnish for Oil Alkyd and Acrylic Artists - 16.9oz Bottle
- Price
- $35.67
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 3y ago

GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz 100 ML Non Yellowing Non Toxic Anti Crazing Artist Varnish for Acrylic Painting Pro and Hobby Artists!
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 4,240
- Age
- 5y ago

Gamblin Gamvar Varnish Brush 50mm - Professional Paint Brush for Acrylic Varnish Oil Gesso Polyurethane and More! Vegan-Friendly Synthetic Bristles Ideal for Varnishing Interior and Exterior Projects
- Price
- $25.54
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
24
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
3%
- Gamblin66%
- Winsor & Newton22%
- Tusc & Pine3%
- Liquitex3%
- GRANOTONE2%
- Krylon1%
- Open — no brand owns it (2 brands, 3%)
Demand
Varnish for Oil Painting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Varnish for Oil Painting search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- varnish for oil painting10K/yr
- gamvar varnish gloss9K/yr
- oil paint varnish5K/yr
- gamvar varnish4K/yr
- gamvar4K/yr
- gamvar gloss3K/yr
- oil painting varnish4K/yr
Reviews and returns
What reviews say buyers love and hate about Varnish for Oil Painting
We read the reviews and the return reasons for every product selling here.
“Smears paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Varnish for Oil Painting questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









