Varnish

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

7.6%

Market size, estimated

$363Ka year

Peak month

May1.3× the quietest month

Top search term

varnish60K searches a year

Listings sell for $12.94 on average, from $4.80 to $24.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $12.94 that is $13K to $16K a year per listing.

Average price

$12.94under the $15 to $100 sweet spot

Price range

$4.80–$24.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$16K

Returns

1.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Painting. It carries 7,276 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#39in Painting

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,276per listing

Listings tracked

22

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months