Vantablack Paint
FailThe top 5 products take 100% of clicks, so Vantablack Paint is a Fail.
- Flapen Score
- 32 / 100Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 4632
- Market size
- $142K/yr224K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 17 sellers
Flapen Score
Vantablack Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Vantablack Paint is stronger. Inside it, weaker.
Market
The Vantablack Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Vantablack Paint 224K times last year and spent an estimated $142K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $142Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- vantablack paint47K searches a year
02 · Price
A sale here is worth $30.16.
Listings sell for $30.16 on average, from $22.96 to $43.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,500 to 2,000 of them. At $30.16 that is $45K to $60K a year per listing.
- Average price
- $30.16inside the $15 to $100 sweet spot
- Price range
- $22.96–$43.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $45K–$60K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Painting. It carries 17,823 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #258in Painting
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 17,823per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Vantablack Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Musou Black Water-based Acrylic Paint - 100ml - Made in Japan - Blackest Black in the World
- Price
- $24.03
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 4y ago

MUSOU BLACK World Blackest Acrylic Paint 100ml x 2 Pack 3.38 Fl Oz (Pack of 2)
- Price
- $43.48
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 3y ago

Rust-Oleum Black Abyss Chalked All-in-One Ultra Matte Paint | One Coat Coverage | No Primer Sanding Or Topcoat Needed | Easy Clean Up | Made in USA | 30 OZ
- Price
- $22.96
- Rating
- 4.6/5
- Reviews
- 51,846
- Age
- 2y ago
Trending
estimated 90-day click momentum
Rust-Oleum Black Abyss Chalked All-in-One Ultra Matte Paint | One Coat Coverage | No Primer Sanding Or Topcoat Needed | Easy Clean Up | Made in USA | 30 OZ
- Price
- $22.96
- Rating
- 4.6/5
- Reviews
- 51,846
- Age
- 2y ago

Musou Black Water-based Acrylic Paint - 100ml - Made in Japan - Blackest Black in the World
- Price
- $24.03
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 4y ago

MUSOU BLACK World Blackest Acrylic Paint 100ml x 2 Pack 3.38 Fl Oz (Pack of 2)
- Price
- $43.48
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 3y ago
Newest
by launch date
Rust-Oleum Black Abyss Chalked All-in-One Ultra Matte Paint | One Coat Coverage | No Primer Sanding Or Topcoat Needed | Easy Clean Up | Made in USA | 30 OZ
- Price
- $22.96
- Rating
- 4.6/5
- Reviews
- 51,846
- Age
- 2y ago

MUSOU BLACK World Blackest Acrylic Paint 100ml x 2 Pack 3.38 Fl Oz (Pack of 2)
- Price
- $43.48
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 3y ago

Musou Black Water-based Acrylic Paint - 100ml - Made in Japan - Blackest Black in the World
- Price
- $24.03
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- KOYO ORIENT JAPAN CO.,LTD.77%
- Musou Black19%
- Rust-Oleum4%
Demand
Vantablack Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vantablack Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vantablack paint47K/yr
- musou black paint32K/yr
- blackest black paint18K/yr
- vantablack21K/yr
- vanta black16K/yr
- musou black17K/yr
- vanta black paint9K/yr
- black 4.010K/yr
- black 3.0 paint9K/yr
- black 4.0 paint10K/yr
Reviews and returns
What reviews say buyers love and hate about Vantablack Paint
We read the reviews and the return reasons for every product selling here.
“Not a true black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vantablack Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









