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Valentines Paper

Fail

Demand is soft, at -97.2% this quarter, so Valentines Paper is a Fail.

Flapen Score
27
27 / 100
Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 46
Market size
$36K/yr164K searches / yr
90-day growth
-97.2%search demand this quarter
Competition
69%top-5 click share · 7 brands · 11 sellers

Flapen Score

Valentines Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Valentines Paper is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Paper 164K times last year and spent an estimated $36K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-97.2%
Conversion, latest week
2.1%
Market size, estimated
$36Ka year
Peak month
February129.2× the quietest month
Top search term
valentine scrapbook paper16K searches a year

02 · Price

A sale here is worth $10.67.

Listings sell for $10.67 on average, from $7.67 to $13.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.67 that is $1K to $3K a year per listing.

Average price
$10.67under the $15 to $100 sweet spot
Price range
$7.67–$13.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #899 within Paper & Paper Crafts. It carries 41 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#899in Paper & Paper Crafts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
41per listing
Listings tracked
10

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Valentines Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 149%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (1 brand, 5%)

Demand

Valentines Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 129.2×

Search terms

Top Valentines Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentine scrapbook paper16K/yr
  • valentines scrapbook paper17K/yr
  • valentines day scrapbook paper9K/yr
  • valentines paper27K/yr
  • valentine paper22K/yr
  • valentine cardstock13K/yr
  • valentines cardstock13K/yr
  • valentines day paper15K/yr
  • valentines day cardstock7K/yr
  • valentine craft paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
30%of negative reviews mention “Paper Quality”
1.9%of orders come back
“This is regular paper”
A buyer, on “Paper Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Valentines Paper questions

Answered from the same tracked data.