Valentines Paper
FailDemand is soft, at -97.2% this quarter, so Valentines Paper is a Fail.
- Flapen Score
- 27 / 100Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 4627
- Market size
- $36K/yr164K searches / yr
- 90-day growth
- -97.2%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 11 sellers
Flapen Score
Valentines Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Valentines Paper is stronger. Inside it, weaker.
Market
The Valentines Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Paper 164K times last year and spent an estimated $36K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -97.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $36Ka year
- Peak month
- February129.2× the quietest month
- Top search term
- valentine scrapbook paper16K searches a year
02 · Price
A sale here is worth $10.67.
Listings sell for $10.67 on average, from $7.67 to $13.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.67 that is $1K to $3K a year per listing.
- Average price
- $10.67under the $15 to $100 sweet spot
- Price range
- $7.67–$13.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #899 within Paper & Paper Crafts. It carries 41 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #899in Paper & Paper Crafts
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 41per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Valentines Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- Brand 149%
- Brand 217%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
- Open — no brand owns it (1 brand, 5%)
Demand
Valentines Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 129.2×
Search terms
Top Valentines Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- valentine scrapbook paper16K/yr
- valentines scrapbook paper17K/yr
- valentines day scrapbook paper9K/yr
- valentines paper27K/yr
- valentine paper22K/yr
- valentine cardstock13K/yr
- valentines cardstock13K/yr
- valentines day paper15K/yr
- valentines day cardstock7K/yr
- valentine craft paper5K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Paper
We read the reviews and the return reasons for every product selling here.
“This is regular paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Paper questions
Answered from the same tracked data.









