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Valentines Day Charms

Fail

Shoppers spend an estimated $0 a year here, so Valentines Day Charms is a Fail.

Flapen Score
13
13 / 100
Ranks 4,650 of 4,656 Arts, Crafts & Sewing niches · −33 vs the category median of 46
Market size
$0/yr95K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Valentines Day Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Valentines Day Charms is stronger. Inside it, weaker.

13Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Day Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Day Charms 95K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 13 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January151.5× the quietest month
Top search term
valentines charms26K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $8.73 to $12.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.60 that is $0 to $1K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$8.73–$12.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #40 within Charms. It carries 1,557 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
29.1%
Average rank
#40in Charms
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,557per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Valentines Day Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 217%
  • Brand 310%
  • Brand 410%

Demand

Valentines Day Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 151.5×

Search terms

Top Valentines Day Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines charms26K/yr
  • valentines day charms20K/yr
  • valentine charms24K/yr
  • valentine charms for jewelry making13K/yr
  • valentines charms for jewelry making12K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Day Charms

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Durability”
3.2%of orders come back
“Sturdy and fun task”
A buyer, on “Durability”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Valentines Day Charms questions

Answered from the same tracked data.