Is valentines day charms profitable to sell on Amazon United States?

The niche generates $0/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.3%. Flapen's verdict: Skip it (13/100).

How competitive is the valentines day charms niche?

4 brands and 5 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

When does demand for valentines day charms peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 151.5× the quietest.

What does it cost to enter the valentines day charms niche?

Listings span $8.76–$12.22; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.

valentines day charms

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Good1,287.33

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$10.36

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 95K searches

Growth

Bad-94.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$8.76–$12.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, valentines day charms is a $0/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 13/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

valentines day charms market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $26K–$31K; units × avg price
Conversion rate: 0.0%
Avg BSR: #543
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 24.7%
Avg brand age: 28 months
Avg seller age: 318 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

SANNIX48%
MARFOREVER24%
Sistenia16%
Augshy13%

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — -94.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 151.5×

Open Trend

Top valentines day charms search terms

valentines charms26K/yr -95.0%0.2% conv.
valentines day charms20K/yr -95.1%0.0% conv.
valentine charms24K/yr -95.6%0.0% conv.
valentine charms for jewelry making13K/yr -88.0%0.8% conv.
valentines charms for jewelry making12K/yr -92.3%0.5% conv.

All search terms

Top valentines day charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm

SANNIX$11.794.6★4,465 rev

Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women

Sistenia$10.554.6★79 rev

MARFOREVER 40 Pcs/20 Pairs Valentines Day Charms for Jewelry Making

MARFOREVER$9.364.7★111 rev

Augshy 64 Pcs Valentines Day Resin Charms Conversation Heart Pendant

Augshy$9.504.7★678 rev

MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charm

MARFOREVER$8.764.7★778 rev

Newest

by launch date

Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women

Sistenia$10.5579 rev

5mo ago

MARFOREVER 40 Pcs/20 Pairs Valentines Day Charms for Jewelry Making

MARFOREVER$9.36111 rev

8mo ago

Augshy 64 Pcs Valentines Day Resin Charms Conversation Heart Pendant

Augshy$9.50678 rev

1y ago

MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charm

MARFOREVER$8.76778 rev

1y ago

SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor

SANNIX$12.221,613 rev

2y ago

What buyers say about valentines day charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality”

Size-Overall14%

“Perfect size and good quality”

Value For Money10%

“Great value for the amount you get”

Durability8%

“Sturdy and fun task”

Fun/Entertainment Experience8%

“These enamel Valentines Day charms are so fun”

Color6%

“The colors are bright”

Embellishment/Embroidery Quality6%

“Perfect charms”

Strength6%

“Size are perfect and very sturdy”

Design-Overall6%

“the detail of the charms look rich and classy”

Advertised Vs Actual Product4%

“Exactly like the photo”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product17%

Product Condition10%

Color7%

Quality-Overall6%

Defective Material/Parts5%

Value For Money5%

Functionality-Overall2%

Design-Overall2%

Common questions

Is valentines day charms profitable to sell on Amazon United States?: The niche generates $0/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.3%. Flapen's verdict: Skip it (13/100).
How competitive is the valentines day charms niche?: 4 brands and 5 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
When does demand for valentines day charms peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 151.5× the quietest.
What does it cost to enter the valentines day charms niche?: Listings span $8.76–$12.22; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.