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Valentine Picks

Fail

Demand is soft, at -96.5% this quarter, so Valentine Picks is a Fail.

Flapen Score
30
30 / 100
Ranks 4,450 of 4,656 Arts, Crafts & Sewing niches · −16 vs the category median of 46
Market size
$25K/yr116K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 12 sellers

Flapen Score

Valentine Picks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Valentine Picks is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentine Picks market on Amazon at a glance

Shoppers on Amazon United States searched for Valentine Picks 116K times last year and spent an estimated $25K. The top 5 brands take 70% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
1.8%
Market size, estimated
$25Ka year
Top search term
heart picks14K searches a year

02 · Price

A sale here is worth $12.01.

Listings sell for $12.01 on average, from $6.07 to $26.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.01 that is $0 to $1K a year per listing.

Average price
$12.01under the $15 to $100 sweet spot
Price range
$6.07–$26.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,204 within Floral Arranging. It carries 371 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#2,204in Floral Arranging
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
371per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Valentine Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

30%

  • Brand 115%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 69%

Demand

Valentine Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26FebMarAprNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 115.7× · 9 of 12 months tracked

Search terms

Top Valentine Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart picks14K/yr
  • heart sticks6K/yr
  • heart floral picks4K/yr
  • heart picks for flower arrangements7K/yr
  • valentines day picks11K/yr
  • valentine picks19K/yr
  • valentines picks14K/yr
  • valentine floral picks11K/yr
  • valentine picks and sprays7K/yr
  • valentines floral picks7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentine Picks

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
2.7%of orders come back
“Good quality”
A buyer, on “Quality-Overall”18% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Valentine Picks questions

Answered from the same tracked data.