valentine fabric
Skip itSoft demand (-93.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Good609.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$5.88–$25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 107K searches
Growth
Bad-93.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentine fabric is a $5K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
valentine fabric market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,282
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 47%
- Out of stock
- 16.5%
- Avg brand age
- 36 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
14
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
32%
- MAYJOYDIY18%
- Tatuo14%
- CABODYALS11%
- JarThenaAMCS9%
- HunnmingRe8%
- Boao8%
Demand
Weekly Amazon search volume, last 26 weeks — -93.0% search growth over the last 90 days.Top valentine fabric search terms
- heart fabric12K/yr
- heart fabric by the yard9K/yr
- valentine fabric21K/yr
- valentine fabric by the yard14K/yr
- valentines day fabric13K/yr
- valentines fabric18K/yr
- valentines fabric by the yard9K/yr
- valentines day fabric by the yard5K/yr
- valentine fabric fat quarters6K/yr
Top valentine fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAYJOYDIY 2 Yards63inch Red Flocking Heart White Lace Mesh Fabric Lightweight Tulle Lovely Velvet Heart Lace Trim Fabric for DIY Wedding Tutu Valentine Decor Craft Accessories
MAYJOYDIY$13.945.0★12 rev
Tatuo 30 Pcs 10 x 10 Inches Valentine Cotton Fabric Bundle Squares Patchwork Pink Heart Fabric Sewing Quilting Bundles Assorted Pattern Cloth for DIY Scrapbook Craft Making
Tatuo$17.844.4★1,975 rev
CABODYALS 1.09 Yards 37 Inch Red Heart Linen Fabric Washable Mini Love Hearts Flaxen Upholstery Linens Quilting Cloth Fabrics for Sewing Making Clothing Tablecloth Bag Cushion DIY Craft Supply
CABODYALS$13.494.0★31 rev
BOAO 10 Pcs Valentines Day Fabric 10 x 10 Inches Cotton Heart Fabric Fat Quarters Squares Heart Lips Pattern Sewing Romantic Love Craft Bundles Quilting Precut for Valentine DIY Sewing
Boao$11.033.5★117 rev
Barcelonetta | Fleece Fabric | Blanket Fabric | 18X60 | Polar Fleece | Soft Plush Anti-Pill | Poncho Pillow Cover PJ Pants Cushion Liners Eye Mask (Red Hearts Half Yard)
Barcelonetta$10.494.5★1,116 rev
Newest
by launch dateTatuo 30 Pcs 10 x 10 Inches Valentine Cotton Fabric Bundle Squares Patchwork Pink Heart Fabric Sewing Quilting Bundles Assorted Pattern Cloth for DIY Scrapbook Craft Making
Tatuo$17.841,975 rev
CABODYALS 1.09 Yards 37 Inch Red Heart Linen Fabric Washable Mini Love Hearts Flaxen Upholstery Linens Quilting Cloth Fabrics for Sewing Making Clothing Tablecloth Bag Cushion DIY Craft Supply
CABODYALS$13.4931 rev
Ganeen 60 Pcs Heart Jelly Fabric Roll Strips 2.5 x 39.3 Cotton Quilting Fabric Roll Red Love Print Precut Cloth Strips Bundle for Wedding Decor Anniversary Sewing DIY Craft 12 Styles
Ganeen$17.32189 rev
Whaline 12 Pcs Valentines Day Cotton Fabric Bundles Pre-Cut Squares Red Black Love Heart Quilting Patchwork for DIY Handmade Sewing Craft 14 x 14 Inch
Whaline$15.0086 rev
HunnmingRe 20 Pcs 10x10 Red Pink Floral Quilting Fabric Square Bundle Roses Heart Precuts Quiltted Fabric Cottagecore Plaid Printed Patchwork Supplies for Spring DIY Material Sewing Craft Strips
HunnmingRe$13.671,228 rev
Trending
90-day click momentum
White Robert Kaufman mini red heart fabric Sevenberry Classiques (per 0.5 yard unit)
Robert Kaufman$8.950.0★
Barcelonetta | Fleece Fabric | Blanket Fabric | 18X60 | Polar Fleece | Soft Plush Anti-Pill | Poncho Pillow Cover PJ Pants Cushion Liners Eye Mask (Red Hearts Half Yard)
Barcelonetta$10.494.5★
CABODYALS 1.09 Yards 37 Inch Red Heart Linen Fabric Washable Mini Love Hearts Flaxen Upholstery Linens Quilting Cloth Fabrics for Sewing Making Clothing Tablecloth Bag Cushion DIY Craft Supply
CABODYALS$13.494.0★
MAYJOYDIY 2 Yards63inch Red Flocking Heart Black Lace Mesh Fabric Lightweight Tulle Lovely Velvet Heart Lace Trim Fabric for DIY Wedding Tutu Valentine Decor Craft Accessories
MAYJOYDIY$13.505.0★
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★
What buyers say about valentine fabric
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fabric”
“Colors are vibrant”
“Otherwise, the cotton is good for my purpose”
“Small and cute”
“nice designs”
“Perfect and easy”
“Great quality”
“These are beautiful and affordable”
“Beautiful prints”
“Item was pictured”
What buyers complain about
“Cheap”
“Very poor flimsy fabric Returning this item”
“not on quality material”
“VERY hard, stiff felt”
“Very thin”
“Just need to be cut to the size stated”
“Too thin”
“Not As Pictured”
“Hard to work with”
“A measurements were not all the same as advertised”
Top return reasons
Common questions
- Is valentine fabric profitable to sell on Amazon United States?
- The niche generates $5K/yr across 19 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -93.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the valentine fabric niche?
- 14 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in valentine fabric?
- Top complaints mined from reviews: Quality-Overall, Upholstery/Fabric Quality, Material Quality. The return rate is 2.8%.
- What does it cost to enter the valentine fabric niche?
- Listings span $5.88–$25.54; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.