valentine diamond art
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great226.24avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Good$4.15–$27.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 257K searches
Growth
Bad-92.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentine diamond art is a $45K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
valentine diamond art market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $60K–$81K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,891
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 42.7%
- Avg brand age
- 18 months
- Avg seller age
- 286 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
32
Top-5 brand share
36%
Top 20: 88%
Top-5 click share
30%
Top 20: 83%
Open market
59%
- Mrnsiet8%
- BYGFHLYW8%
- JFYHAB7%
- MIRCVSH7%
- yafeite6%
- GUMITOON6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 52.1×
Top valentine diamond art search terms
- heart diamond art13K/yr
- diamond art hearts8K/yr
- diamond art valentines day28K/yr
- valentines day diamond art32K/yr
- valentine diamond art48K/yr
- valentines diamond art39K/yr
- diamond art valentines17K/yr
- valentine diamond art kits for adults10K/yr
- valentines diamond painting10K/yr
- valentine diamond art kits9K/yr
Top valentine diamond art products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYGFHLYW 5D Diamond Painting Kits for Adults Heart Flower Diamond Art Kits for Adults Beginner DIY Full Drill Diamond Dot Gem Painting for Home Wall Decor 13.78x13.78inch
BYGFHLYW$6.514.6★931 rev
Valentines Day Cards for Kids - 28pcs Diamond Animal Craft Kits With 7 Different Gem Stickers for School Classroom Exchange Gifts and Decorations
yafeite$17.034.7★258 rev
Valentine Heart Bottle Diamond Art Kits for Adults Diamond Painting Kits for Adults for Beginners DIY Diamond Dots Art Kits 5D Full Round Drill Gem Art Painting Kits for Home Wall Decor 12x16in
GUMITOON$6.444.8★675 rev
MIRCVSH Valentine Shop Diamond Art Kits for Adults DIY Pink Diamond Painting Kits for Adult Beginners 5D Full Round Drill Gem Art Painting Kit for Home Wall Decor 12x16 Inch.
MIRCVSH$6.224.8★22 rev
JFYHAB 5D Heart Diamond Painting Kits for Adults Heart Diamond Art Kits for Adults Beginner DIY Full Drill Diamond Dot Gem Painting for Home Wall Decor 12x12inch
JFYHAB$7.724.3★35 rev
Newest
by launch date
JXDXDJ Heart Tree Diamond Art Kits for Adults Full Round Drill 5D Diamond Painting Kits for Beginners DIY Diamond Dots Paintings Picture Gem Art for Adults Crafts Home Wall Decor 13.78x13.78 Inch
JXDXDJ$4.156 rev
CSZPPQAF 5D Diamond Painting Kits for Adults Heart Flower Diamond Art Kits for Adults Beginner DIY Full Drill Gem Art Paint by Diamonds Dots Crafts Kits for Home Decor 13.7x13.7Inch
CSZPPQAF$4.8062 rev
Valentine Heart Bottle Diamond Art Kits for Adults Diamond Painting Kits for Adults for Beginners DIY Diamond Dots Art Kits 5D Full Round Drill Gem Art Painting Kits for Home Wall Decor 12x16in
GUMITOON$6.44675 rev
HHMATITS Valentines Day Diamond Art Kits for Adults - 5D Diamond Painting Kits for Adults Beginners Full Round Drill Love Diamonds Painting with Gem Art Wall Decor 12 X 16Incn
HHMATITS$5.86123 rev
askkqtx Valentines Day Diamond Art Kits for Adults Highland Cow Diamond Painting Kits for Beginners DIY 5D Round Full Drill Crystal Rhinestone Dots Gem Art Craft Home Decor 14x14 Inch
askkqtx$4.897 rev
Trending
90-day click momentumJXDXDJ Heart Tree Diamond Art Kits for Adults Full Round Drill 5D Diamond Painting Kits for Beginners DIY Diamond Dots Paintings Picture Gem Art for Adults Crafts Home Wall Decor 13.78x13.78 Inch
JXDXDJ$4.154.4★
CSZPPQAF 5D Diamond Painting Kits for Adults Heart Flower Diamond Art Kits for Adults Beginner DIY Full Drill Gem Art Paint by Diamonds Dots Crafts Kits for Home Decor 13.7x13.7Inch
CSZPPQAF$4.804.7★
ajepon Beach Diamond Painting Kits for Adults-Diamond Art Kits for Love Heart Gem Art Kits Beaches for Adults for Gift Home Wall Decor(16x12inch) G3828-US
ajepon$6.864.6★
Women/Men Heart Diamond Painting DIY 5D Numbering Kit Human Organ Body Anatomy Crystal Rhinestone Diamond Paintwork Garden Flowes Artwork Home Decor Adults Romantic Boho Gift(12Wx 16H)
TUMOVO$9.134.4★
Diamond Painting Bookmark Bead Art Leather Book Mark Craft Making Kit for Adults Night Rhinestone Craft Party DIY Bedazzling Art Bookmark Paint by Gem Dots Crafts Book Lover Women Gift (Black Heart)
CharySim$14.444.7★
What buyers say about valentine diamond art
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“Fun”
“Easy to use”
“Quick, easy gift”
“I love the heart design”
“Variety is very nice”
“As advertised”
“It looks pretty after finishing”
“And was easy to frame-we got a 12 x 12 on amazon”
“Affordable”
What buyers complain about
“false advertisement”
“Not high quality dots”
“only a couple did not stick well”
“Looks more like blobs of color than flowers and leaves”
“Missing color 17”
“This diamond painting was a gift for my granddaughter for Christmas. She only got a small bit done and the plastic cover stuck to the diamonds and pulled them off. She got upset and threw it away!!”
“No frame,”
“No clear and concise instructions”
“Only problem some of the plastic hangers break off easily”
“most frustrating is the size”
Top return reasons
Common questions
- Is valentine diamond art profitable to sell on Amazon United States?
- The niche generates $45K/yr across 33 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -92.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the valentine diamond art niche?
- 29 brands and 32 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in valentine diamond art?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Adhesion/Stickiness. The return rate is 1.3%.
- When does demand for valentine diamond art peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 52.1× the quietest.
- What does it cost to enter the valentine diamond art niche?
- Listings span $4.15–$27.93; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.