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Utrecht Acrylic Paints

Fail

The top 5 brands take 98% of clicks, so Utrecht Acrylic Paints is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$60K/yr62K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
71%top-5 click share · 6 brands · 27 sellers

Flapen Score

Utrecht Acrylic Paints against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Utrecht Acrylic Paints is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utrecht Acrylic Paints market on Amazon at a glance

Shoppers on Amazon United States searched for Utrecht Acrylic Paints 62K times last year and spent an estimated $60K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
3.5%
Market size, estimated
$60Ka year
Peak month
December1.5× the quietest month
Top search term
winsor and newton acrylic paint34K searches a year

02 · Price

A sale here is worth $27.62.

Listings sell for $27.62 on average, from $9.48 to $60.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.62 that is $3K to $7K a year per listing.

Average price
$27.62inside the $15 to $100 sweet spot
Price range
$9.48–$60.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #885 within Painting. It carries 6,740 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#885in Painting
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
6,740per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Utrecht Acrylic Paints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

27

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 99%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Utrecht Acrylic Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Utrecht Acrylic Paints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winsor and newton acrylic paint34K/yr
  • utrecht acrylic paints8K/yr
  • professional grade acrylic paint5K/yr
  • artist grade acrylic paint5K/yr
  • acrylic paint winsor and newton4K/yr
  • winsor newton acrylic paint3K/yr
  • winsor and newton acrylic paint set3K/yr
  • winsor and newton professional acrylics97/yr

Reviews and returns

What reviews say buyers love and hate about Utrecht Acrylic Paints

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Paint Quality”
15%of negative reviews mention “Paint Quality”
0.8%of orders come back
“I was very disappointed with this paint”
A buyer, on “Paint Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Utrecht Acrylic Paints questions

Answered from the same tracked data.