utrecht acrylic paints
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Price range
Great$9.48–$60.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,740.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 62K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, utrecht acrylic paints is a $60K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
utrecht acrylic paints market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #885
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 99%
Open market
0%
- Winsor & Newton84%
- Utrecht6%
- MEEDEN3%
- Liquitex3%
- Artbreezing2%
- Mont Marte2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top utrecht acrylic paints search terms
- winsor and newton acrylic paint34K/yr
- utrecht acrylic paints8K/yr
- professional grade acrylic paint5K/yr
- artist grade acrylic paint5K/yr
- acrylic paint winsor and newton4K/yr
- winsor newton acrylic paint3K/yr
- winsor and newton acrylic paint set3K/yr
- winsor and newton professional acrylics97/yr
Top utrecht acrylic paints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Galeria Acrylic Paint 10 x 60ml (2--oz) Tube Paint Set
Winsor & Newton$33.954.8★4,866 rev
Winsor & Newton Galeria Acrylic Paint 20 x 12ml (0.4--oz) Tube Paint Set
Winsor & Newton$28.614.8★4,866 rev
Winsor & Newton Galeria Acrylic Color 200ml (6.75-oz) Tube Titanium White
Winsor & Newton$11.424.8★12,722 rev
Winsor & Newton Galeria Acrylic Paint 6 x 60ml (2--oz) Tube Paint Set
Winsor & Newton$21.924.8★4,866 rev
Winsor & Newton Galeria Acrylic Paint 10 x 12ml (0.4--oz) Tube Paint Set
Winsor & Newton$18.204.8★4,866 rev
Newest
by launch date
Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process
Winsor & Newton$18.194,866 rev
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.42130 rev
MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood
MEEDEN$32.191,474 rev
Utrecht Artists Acrylic Paints - Set of 6 Color Theory 59 ml
Utrecht$46.806 rev
Utrecht Artists Acrylic Paints - Set of 6 Basic Colors 59 ml
Utrecht$46.411 rev
Trending
90-day click momentumArtbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.424.5★
Winsor & Newton Galeria Acrylic Color 60ml (2-oz) Tube Sap Green
Winsor & Newton$9.484.8★
Liquitex BASICS Acrylic Paint 250ml (8.5-oz) Tube Titanium White
Liquitex$10.744.8★
Winsor & Newton Galeria Acrylic Paint Set 5 x 60ml (2-oz) Tubes Process
Winsor & Newton$18.194.8★
MEEDEN Heavy Body Acrylic Paint - Basic Satin Finish 24 x 60ml (2 oz) Color Paint Set for Adults - Rich Pigment Art Craft Paints for Canvas Clay Wood
MEEDEN$32.194.6★
What buyers say about utrecht acrylic paints
What buyers praise and complain about, mined from review topics.What buyers love
“each tube comes with a good amount of paint”
“The colors are vibrant”
“Great quality and vibrancy”
“Affordable”
“Got as a gift”
“Good paints”
“nice to use”
“It covers pretty well”
“It does what it should”
“These are some quality acrylics”
What buyers complain about
“I was very disappointed with this paint”
“The tube is actually really big”
“Not as thick as I was hoping for”
“The color quality is poor”
“They shouldnt be advertised as heavily pigmented when only half do”
“This Meeden heavy body acrylic 24 color set isnt heavy body nor is it any better than Dollar Tree craft paint”
“I did not order used product”
“Not heavy body acrylic”
“Unfortunately, this version feels like a cheap imitation of what it once was”
“Overlaps from the first layer”
Top return reasons
Common questions
- Is utrecht acrylic paints profitable to sell on Amazon United States?
- The niche generates $60K/yr across 21 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the utrecht acrylic paints niche?
- 6 brands and 27 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in utrecht acrylic paints?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Thickness. The return rate is 0.8%.
- When does demand for utrecht acrylic paints peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the utrecht acrylic paints niche?
- Listings span $9.48–$60.48; the average listing price is $27.62 (sweet spot $15–$100). The average incumbent carries 6,740 reviews — the moat a new listing must climb.