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Upholstery Batting

Maybe

Products sell for $20.42 on average, inside the sweet spot. But demand is soft, at +6.7% this quarter, so Upholstery Batting is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$213K/yr231K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
53%top-5 click share · 13 brands · 25 sellers

Flapen Score

Upholstery Batting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Upholstery Batting is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Upholstery Batting market on Amazon at a glance

Shoppers on Amazon United States searched for Upholstery Batting 231K times last year and spent an estimated $213K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
4.5%
Market size, estimated
$213Ka year
Peak month
November1.3× the quietest month
Top search term
upholstery batting33K searches a year

02 · Price

A sale here is worth $20.42.

Listings sell for $20.42 on average, from $8.04 to $34.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.42 that is $5K to $10K a year per listing.

Average price
$20.42inside the $15 to $100 sweet spot
Price range
$8.04–$34.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #39 within Quilting. It carries 525 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
8.2%
Average rank
#39in Quilting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
525per listing
Listings tracked
27

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Upholstery Batting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

27%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Upholstery Batting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Upholstery Batting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • upholstery batting33K/yr
  • polyester batting29K/yr
  • dacron upholstery batting25K/yr
  • dacron18K/yr
  • batting for upholstery22K/yr
  • cushion wrap12K/yr
  • foam batting10K/yr
  • upholstery batting for cushions12K/yr
  • dacron batting7K/yr
  • batting for cushions7K/yr

Reviews and returns

What reviews say buyers love and hate about Upholstery Batting

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Thickness”
1.9%of orders come back
“Not as heavy or thick as expected”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Upholstery Batting questions

Answered from the same tracked data.