Upholstery
FailBuyers convert on only 0.9% of searches, so Upholstery is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $61K/yr435K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 24%top-5 click share · 48 brands · 60 sellers
Flapen Score
Upholstery against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Upholstery is stronger. Inside it, weaker.
Market
The Upholstery market on Amazon at a glance
Shoppers on Amazon United States searched for Upholstery 435K times last year and spent an estimated $61K. The top 5 brands take 35% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 435K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $61Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- waterproof fabric by the yard49K searches a year
02 · Price
A sale here is worth $15.02.
Listings sell for $15.02 on average, from $4.95 to $37.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.02 that is $0 to $2K a year per listing.
- Average price
- $15.02inside the $15 to $100 sweet spot
- Price range
- $4.95–$37.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #815 within Fabric. It carries 1,099 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 95%
- Out of stock, average day
- 4.2%
- Average rank
- #815in Fabric
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,099per listing
- Listings tracked
- 82
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Upholstery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
60
Top-5 brand share
35%
Top 20: 78%
Top-5 click share
24%
Top 20: 53%
Open market
61%
- Brand 110%
- Brand 29%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Upholstery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Upholstery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waterproof fabric by the yard49K/yr
- upholstery39K/yr
- tela para tapizar muebles50K/yr
- tela para tapizar sillas27K/yr
- upholstery fabric for dining chairs28K/yr
- fabric for chairs20K/yr
- chair fabric17K/yr
- green upholstery fabric17K/yr
- furniture fabric18K/yr
- upholstery fabric clearance sale25K/yr
Reviews and returns
What reviews say buyers love and hate about Upholstery
We read the reviews and the return reasons for every product selling here.
“Not a perfect fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Upholstery questions
Answered from the same tracked data.









