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Upholstery

Fail

Buyers convert on only 0.9% of searches, so Upholstery is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$61K/yr435K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
24%top-5 click share · 48 brands · 60 sellers

Flapen Score

Upholstery against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Upholstery is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Upholstery market on Amazon at a glance

Shoppers on Amazon United States searched for Upholstery 435K times last year and spent an estimated $61K. The top 5 brands take 35% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
0.9%
Market size, estimated
$61Ka year
Peak month
July1.3× the quietest month
Top search term
waterproof fabric by the yard49K searches a year

02 · Price

A sale here is worth $15.02.

Listings sell for $15.02 on average, from $4.95 to $37.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.02 that is $0 to $2K a year per listing.

Average price
$15.02inside the $15 to $100 sweet spot
Price range
$4.95–$37.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #815 within Fabric. It carries 1,099 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#815in Fabric
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,099per listing
Listings tracked
82

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Upholstery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

60

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

24%

Top 20: 53%

Open market

61%

  • Brand 110%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Upholstery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Upholstery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof fabric by the yard49K/yr
  • upholstery39K/yr
  • tela para tapizar muebles50K/yr
  • tela para tapizar sillas27K/yr
  • upholstery fabric for dining chairs28K/yr
  • fabric for chairs20K/yr
  • chair fabric17K/yr
  • green upholstery fabric17K/yr
  • furniture fabric18K/yr
  • upholstery fabric clearance sale25K/yr

Reviews and returns

What reviews say buyers love and hate about Upholstery

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Not a perfect fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Upholstery questions

Answered from the same tracked data.