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Union Pacific

Fail

Buyers convert on only 0.6% of searches, so Union Pacific is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$110K/yr142K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
25%top-5 click share · 19 brands · 81 sellers

Flapen Score

Union Pacific against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Union Pacific is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Pacific market on Amazon at a glance

Shoppers on Amazon United States searched for Union Pacific 142K times last year and spent an estimated $110K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
0.6%
Market size, estimated
$110Ka year
Peak month
December3.6× the quietest month
Top search term
union pacific21K searches a year

02 · Price

A sale here is worth $137.76.

Listings sell for $137.76 on average, from $3.98 to $383.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $137.76 that is $0 to $14K a year per listing.

Average price
$137.76above the $15 to $100 sweet spot
Price range
$3.98–$383.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #9,240 within Model & Hobby Building. It carries 140 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
73%
Out of stock, average day
5.6%
Average rank
#9,240in Model & Hobby Building
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
73

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Union Pacific products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

81

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

25%

Top 20: 58%

Open market

13%

  • Brand 148%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (13 brands, 13%)

Demand

Union Pacific search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Union Pacific search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union pacific21K/yr
  • ho scale steam locomotive24K/yr
  • ho locomotive23K/yr
  • ho train engines22K/yr
  • union pacific train17K/yr
  • hobby train locomotives10K/yr
  • ho dcc locomotives with sound6K/yr
  • ho steam locomotive8K/yr
  • ho scale train engine7K/yr
  • bachmann ho scale locomotives5K/yr

Reviews and returns

What reviews say buyers love and hate about Union Pacific

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Assembly/Installation”
3.7%of orders come back
“Continually falls apart during assembly”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Union Pacific questions

Answered from the same tracked data.