Union Pacific
FailBuyers convert on only 0.6% of searches, so Union Pacific is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $110K/yr142K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 25%top-5 click share · 19 brands · 81 sellers
Flapen Score
Union Pacific against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Union Pacific is stronger. Inside it, weaker.
Market
The Union Pacific market on Amazon at a glance
Shoppers on Amazon United States searched for Union Pacific 142K times last year and spent an estimated $110K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $110Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- union pacific21K searches a year
02 · Price
A sale here is worth $137.76.
Listings sell for $137.76 on average, from $3.98 to $383.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $137.76 that is $0 to $14K a year per listing.
- Average price
- $137.76above the $15 to $100 sweet spot
- Price range
- $3.98–$383.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #9,240 within Model & Hobby Building. It carries 140 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 73%
- Out of stock, average day
- 5.6%
- Average rank
- #9,240in Model & Hobby Building
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 140per listing
- Listings tracked
- 73
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Union Pacific products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
81
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
25%
Top 20: 58%
Open market
13%
- Brand 148%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 65%
- Open — no brand owns it (13 brands, 13%)
Demand
Union Pacific search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Union Pacific search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- union pacific21K/yr
- ho scale steam locomotive24K/yr
- ho locomotive23K/yr
- ho train engines22K/yr
- union pacific train17K/yr
- hobby train locomotives10K/yr
- ho dcc locomotives with sound6K/yr
- ho steam locomotive8K/yr
- ho scale train engine7K/yr
- bachmann ho scale locomotives5K/yr
Reviews and returns
What reviews say buyers love and hate about Union Pacific
We read the reviews and the return reasons for every product selling here.
“Continually falls apart during assembly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Union Pacific questions
Answered from the same tracked data.









