Unicorn Pencil Case

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+19.0%

Conversion, latest week

1.4%

Market size, estimated

$9Ka year

Peak month

August6.6× the quietest month

Top search term

unicorn pencil case31K searches a year

Listings sell for $11.78 on average, from $4.60 to $26.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.78 that is $0 to $1K a year per listing.

Average price

$11.78under the $15 to $100 sweet spot

Price range

$4.60–$26.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #699 within Organization, Storage & Transport. It carries 535 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

24.3%

Average rank

#699in Organization, Storage & Transport

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

535per listing

Listings tracked

43

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months