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Underglaze Pencil

Underglaze Pencil shows a thin review moat (54 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 47

Market size 23Growth 44Conversion 65Competition 55Returns 97Price range 87Avg price 95Brand share 44Review moat 97Quality gap 92
This niche Category average · 4,656 niches

Is Underglaze Pencil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Underglaze Pencil is a $94K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 62/100.

Underglaze Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.9% over the last 90 days and 5.8% of searches end in a purchase.

$94K

revenue / yr

Units sold / yr4K
Search volume / yr+14.9%61K
Conversion rate5.8%
Avg price$26.37

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 25
Top-5 product click share52%
Open market21%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)6· 0 succeeded
Avg rating4.0★
Avg reviews54

Top Underglaze Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

17%

  • Pasler41%
  • gisgfim15%
  • Chester's Clay9%
  • ZZYFGH8%
  • Affrolling6%
  • EliteSign4%
  • Open — no brand owns it (8 brands, 17%)

Underglaze Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR5.8%Products25Brands14Top 5 Brands79%OOS Rate9.8%Rating4.0★Reviews54Avg BSR#468
2K1KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Underglaze Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • underglaze pencil31K/yr
  • underglaze pencils for pottery6K/yr
  • underglaze pencils8K/yr
  • amaco underglaze pencil4K/yr
  • underglaze pencils for ceramics8K/yr
  • ceramic pencil3K/yr

What reviews say buyers love and hate about Underglaze Pencil

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Color16%

Colors are pretty

Quality-Overall12%

Great quality pen

Efficiency7%

Works very well

Value For Money7%

low price

Writing Experience6%

Work great for writing under bisque-ware projects to make them easy to identify

What buyers complain about

66% of reviews
Color10%

the colors didnt come out nice

Ease Of Use10%

difficult to use

Compatibility-Overall8%

Not for greenware

Value For Money8%

too expensive for the small volume in the pen

Leak-Proof7%

Leaks

Underglaze Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
28%
2Advertised Vs Actual Product
12%
3Color
6%
4Defective Material/Parts
6%
5Quality-Overall
5%

Common Underglaze Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Underglaze Pencil 62/100 on Amazon United States — Worth a look. The niche generates $94K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +14.9% over the last 90 days.
Search demand for Underglaze Pencil on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.