underglaze pencil
Worth a lookShows a thin review moat (54 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible54.32avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.37avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.31–$63.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, underglaze pencil is a $94K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
underglaze pencil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $79K–$105K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 80%
- Out of stock
- 9.8%
- Avg brand age
- 57 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
17%
- Pasler41%
- gisgfim15%
- Chester's Clay9%
- ZZYFGH8%
- Affrolling6%
- EliteSign4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top underglaze pencil search terms
- underglaze pencil31K/yr
- underglaze pencils for pottery6K/yr
- underglaze pencils8K/yr
- amaco underglaze pencil4K/yr
- underglaze pencils for ceramics8K/yr
- ceramic pencil3K/yr
Top underglaze pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pasler Underglaze Pencil Pottery Pencil for Ceramic Pottery Bisque Greenware - Underglaze Pencil set Pack of 2 Black
Pasler$17.704.4★155 rev
Pasler Underglaze Pencils for Ceramic Pottery Bisque or Greenware - Pack of 1 Black
Pasler$12.934.4★61 rev
ZZYFGH 2 Pcs Black Underglaze Pencils Glaze Pencils Cone 6-10 with Waterpro of Case Underglaze Pencil for Pottery for Ceramic Bisque Greenware
ZZYFGH$16.084.1★103 rev
Chesters Clay - Black Underglaze Pencil - Pottery Glaze for Ceramic Bisque Greenware and Bone Dry Pieces - Sharpens to a Fine Point - Complete with Waterproof Case and Sharpener (2 Pack)
Chester's Clay$13.363.8★57 rev
Affrolling 14 Pcs Underglaze Pencil Kits 7 Pcs Multicolor Underglaze Pottery Pen for Ceramics with Blending Stump Pencil Extenders Sharpener Pen Case for Decorating Under Ceramic Pottery Bisque Ware
Affrolling$35.433.9★34 rev
Newest
by launch date
gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)
gisgfim$37.161 rev
gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)
gisgfim$40.992 rev
gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation
gisgfim$28.512 rev
Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading
Marspark$40.513 rev
gisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Decorating Tools for Art Creation
gisgfim$30.836 rev
Trending
90-day click momentumgisgfim 10Pcs Underglaze Pencils Water-Based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Silver)
gisgfim$37.165.0★
gisgfim 12Pcs Underglaze Pencils Oil-based Underglaze Pencil Set Under Glaze Ceramic Pencils Ceramic Colored Pencil Include Pen Case Eraser and Sharpener Pottery Tools for Art Creation(Black)
gisgfim$40.995.0★
gisgfim 14Pcs Underglaze Pencil Set 7Pcs Ceramic Glaze Pencils Multicolor Underglaze Pottery Pencils Include Pen Case Blending Stumps Pencil Extenders and Sharpener Ceramic Tools for Art Creation
gisgfim$28.513.5★
Marspark 12 Pcs Underglaze Pencil Kits for Ceramics Pottery Includes Pencil Case Sharpener Ideal for Decorations Artists Ceramic Art Creation Fine Detailing Sketching and Shading
Marspark$40.513.8★
gisgfim 6 Pcs Underglaze Colored Pen Sets for Ceramics Underglaze Markers Paint Pens for Porcelain Pottery Glaze Diy Decorating Accessories Supplies
gisgfim$31.293.9★
What buyers say about underglaze pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Great quality pen”
“Works very well”
“low price”
“Work great for writing under bisque-ware projects to make them easy to identify”
“It is very convenient”
“Neat Addition to my Clay and Painting Tools”
“Solid”
“Good for marking ceramics”
“The water-based underglaze pencils are easy to use”
What buyers complain about
“the colors didnt come out nice”
“difficult to use”
“Not for greenware”
“too expensive for the small volume in the pen”
“Leaks”
“Didn't work for me”
“Really hard”
“Clogging after first use”
“Broke first time I used it”
“I have used this three times and it does not flow well and I do much better with a thin paint for brush and under glazes”
Top return reasons
Common questions
- Is underglaze pencil profitable to sell on Amazon United States?
- The niche generates $94K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the underglaze pencil niche?
- 14 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in underglaze pencil?
- Top complaints mined from reviews: Color, Ease Of Use, Compatibility-Overall. The return rate is 0.6%.
- When does demand for underglaze pencil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the underglaze pencil niche?
- Listings span $9.31–$63.61; the average listing price is $26.37 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.