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Twill Tape

Fail

The products selling today already average 4.6★, so Twill Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$105K/yr169K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
60%top-5 click share · 12 brands · 15 sellers

Flapen Score

Twill Tape against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Twill Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twill Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Twill Tape 169K times last year and spent an estimated $105K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
6.1%
Market size, estimated
$105Ka year
Peak month
January1.3× the quietest month
Top search term
twill tape73K searches a year

02 · Price

A sale here is worth $10.26.

Listings sell for $10.26 on average, from $4.99 to $20.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.26 that is $3K to $5K a year per listing.

Average price
$10.26under the $15 to $100 sweet spot
Price range
$4.99–$20.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #337 within Trim & Embellishments. It carries 612 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#337in Trim & Embellishments
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
612per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Twill Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 129%
  • Brand 216%
  • Brand 316%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Twill Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Twill Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twill tape73K/yr
  • cotton twill tape29K/yr
  • twill tape 1 inch16K/yr
  • cotton tape12K/yr
  • twill tape 1/2 inch9K/yr
  • twill ribbon10K/yr
  • cotton twill tape 1 inch7K/yr
  • cotton twill tape 1/2 inch4K/yr
  • cotton twill ribbon5K/yr
  • twill tape for sewing3K/yr

Reviews and returns

What reviews say buyers love and hate about Twill Tape

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
17%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Cheap”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Twill Tape questions

Answered from the same tracked data.