Tween Toys
FailShoppers spend an estimated $40K a year here, so Tween Toys is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $40K/yr185K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 30%top-5 click share · 59 brands · 210 sellers
Flapen Score
Tween Toys against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Tween Toys is stronger. Inside it, weaker.
Market
The Tween Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Tween Toys 185K times last year and spent an estimated $40K. The top 5 brands take 42% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $40Ka year
- Top search term
- toys for teens girls28K searches a year
02 · Price
A sale here is worth $26.32.
Listings sell for $26.32 on average, from $6.37 to $221.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.32 that is $0 to $3K a year per listing.
- Average price
- $26.32inside the $15 to $100 sweet spot
- Price range
- $6.37–$221.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #132 within Jewelry Making Kits. It carries 4,890 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #132in Jewelry Making Kits
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,890per listing
- Listings tracked
- 68
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Tween Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dowsabel Clay Beads Bracelet Making Kit for Beginner 5000 Pcs Preppy Polymer Clay Beads with Charms Kit for Jewelry Making DIY Arts and Crafts Birthday Gifts Toys for Kids Age 6-13
- Price
- $6.37
- Rating
- 4.7/5
- Reviews
- 7,735
- Age
- 3y ago

Wall Collage Kit for Teen & Tween Girls - Teens Creative Crafts Kits
- Price
- $19.87
- Rating
- 4.7/5
- Reviews
- 2,633
- Age
- 3y ago

5PCS Nano Tape Bubble Kit for Kids Nano Bubble Tapes Kit with Glitter Clay Cute Stickers and Accessories Tools Nano Tape Crafts for Kids Teens Girls
- Price
- $23.46
- Rating
- 3.2/5
- Reviews
- 242
- Age
- 2y ago

Pretty Me Temporary Tattoos Markers - Henna Body Tattoo Kit for Girls & Adults - Skin Pens for Teen Girl Gifts Trendy Stuff - 12 + Year Old - Cool Birthday Gift Ideas Teens 12 13 14 15 16 17 18 Tween
- Price
- $16.05
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 2y ago

Dowsabel Clay Beads 3 Boxes Bracelet Making Kit 10800pcs Beads for Jewelry Making Letter Beads for Friendship Bracelets DIY Arts and Crafts Gifts for Girls Adults
- Price
- $17.46
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
- Price
- $34.67
- Rating
- 4.2/5
- Reviews
- 1,230
- Age
- 9mo ago

DIY Stress Ball Making Kit-Easy DIY- 10 TPR Skins 13 Fillers 14 oz Slime 7 oz Clay Create ASMR Anxiety Relief Toys Handmade Squishy Stress Balls Self-Care Gifts for Women Crunchy Relaxing
- Price
- $44.16
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago

Magic Gel Water Pets Kit for Kids - Gifts for Kids - Squishy Maker Set
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 3,054
- Age
- 1y ago

Vanvimen Claw Machine for Kids Girl Vending Machines Toys for Girls 4 5 6 7 8 Unicorns Girls Toys Age 6-8 4-5 Arcades Game Party Toy Age 6-7 Ideas Birthday Gifts for Girl 4 5 6 9 Year Old
- Price
- $29.89
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 1y ago

DR DINGUS Mystic Pickle | 100 Responses | Magic Fortune Teller Novelty Gift
- Price
- $16.35
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 2y ago
Newest
by launch date
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
- Price
- $34.67
- Rating
- 4.2/5
- Reviews
- 1,230
- Age
- 9mo ago

DIY Stress Ball Making Kit-Easy DIY- 10 TPR Skins 13 Fillers 14 oz Slime 7 oz Clay Create ASMR Anxiety Relief Toys Handmade Squishy Stress Balls Self-Care Gifts for Women Crunchy Relaxing
- Price
- $44.16
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago

Dowsabel Clay Beads 3 Boxes Bracelet Making Kit 10800pcs Beads for Jewelry Making Letter Beads for Friendship Bracelets DIY Arts and Crafts Gifts for Girls Adults
- Price
- $17.46
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 1y ago

Viverte Preppy Stuff for Girls Gifts for 8 9 10 11 12 13 14 Years Old Girls
- Price
- $17.26
- Rating
- 4.8/5
- Reviews
- 894
- Age
- 1y ago

Magic Gel Water Pets Kit for Kids - Gifts for Kids - Squishy Maker Set
- Price
- $24.11
- Rating
- 4.7/5
- Reviews
- 3,054
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
59 rising
Sellers
210
Est. top-5 brand share
42%
Top 20: 67%
Est. top-5 click share
30%
Top 20: 59%
Open market
56%
- Dowsabel16%
- Pretty Me12%
- shaguanchang6%
- Dan&Darci6%
- R RUCKERCO3%
- Exptolii2%
Demand
Tween Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.7× · 8 of 12 months tracked
Search terms
Top Tween Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toys for teens girls28K/yr
- tween toys28K/yr
- toys for tweens19K/yr
- toys for 14+ year old girls10K/yr
- toys for 14 year old girls15K/yr
- electronic toys for 9 year old girls7K/yr
- toys for 13+ year old girls8K/yr
- toys for girls 12-147K/yr
- toys for teenage girls10K/yr
- toys for teenagers girls6K/yr
Reviews and returns
What reviews say buyers love and hate about Tween Toys
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tween Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









