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Turquoise Beads

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $52K a year here, so Turquoise Beads is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$52K/yr179K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
30%top-5 click share · 35 brands · 39 sellers

Flapen Score

Turquoise Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Turquoise Beads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turquoise Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Turquoise Beads 179K times last year and spent an estimated $52K. The top 5 brands take 40% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
2.9%
Market size, estimated
$52Ka year
Peak month
June1.5× the quietest month
Top search term
turquoise beads105K searches a year

02 · Price

A sale here is worth $10.30.

Listings sell for $10.30 on average, from $5.64 to $21.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.30 that is $0 to $1K a year per listing.

Average price
$10.30under the $15 to $100 sweet spot
Price range
$5.64–$21.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,038 within Beading Supplies. It carries 520 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#1,038in Beading Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
520per listing
Listings tracked
56

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Turquoise Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

39

Top-5 brand share

40%

Top 20: 90%

Top-5 click share

30%

Top 20: 70%

Open market

54%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Turquoise Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Turquoise Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turquoise beads105K/yr
  • turquoise beads for jewelry making51K/yr
  • real turquoise beads8K/yr
  • genuine turquoise beads6K/yr
  • natural turquoise beads jewelry making4K/yr
  • natural turquoise beads5K/yr

Reviews and returns

What reviews say buyers love and hate about Turquoise Beads

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Super small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Turquoise Beads questions

Answered from the same tracked data.