Is tulle profitable to sell on Amazon United States?

The niche generates $536K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (48/100).

How competitive is the tulle niche?

15 brands and 20 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in tulle?

Top complaints mined from reviews: Quality-Overall, Smell, Thickness. The return rate is 4.3%.

When does demand for tulle peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the tulle niche?

Listings span $3.30–$79.89; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.

tulle

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Price range

Great$3.30–$79.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$536K

$536K/yr · 1.1M searches

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,510.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, tulle is a $536K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tulle market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $654K–$784K; units × avg price
Conversion rate: 3.6%
Avg BSR: #609
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 2.3%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

22%

Aegero21%
Ableme Deco19%
Miegecha13%
Expo International10%
IONTACH9%
Grainear7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top tulle search terms

tulle fabric343K/yr +34.4%1.9% conv.
tulle318K/yr -5.2%2.0% conv.
tulle ribbon129K/yr +1.2%2.7% conv.
white tulle79K/yr +20.4%7.7% conv.
tulle fabric by the yard55K/yr +0.2%1.8% conv.
white tulle fabric40K/yr +28.2%6.6% conv.
tulle roll24K/yr +68.2%2.4% conv.
tull30K/yr -37.4%0.6% conv.
glitter tulle21K/yr -10.8%0.3% conv.
tulle ribbon for gift wrapping20K/yr -16.8%4.8% conv.

All search terms

Top tulle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

White Tulle Fabric Rolls 6 Inch by 100 Yards (300 feet) Tulle Roll Spool Fabric for DIY Tutu Skirt Baby Shower Birthday Party Wedding Decorations Christmas Craft Supplies (White)

Aegero$7.184.7★969 rev

Tulle Rolls 6 by 100 Yards (300 feet) Tulle Roll Spool Fabric for DIY Tutu Skirts Wedding Baby Shower Crafts Decorations Party Supplies (White)

Miegecha$8.594.6★1,346 rev

White Tulle Fabric Rolls 54 Inch by 10 Yards (30 ft) Tulle Ribbon for Wedding Party Decoration Sheer Fabric Spool Bolt Ceiling Decor Tutu Skirt Christmas Gift Wrapping Soft & Drape (White)

Ableme Deco$9.864.7★2,314 rev

White Tulle Fabric Roll Spool Bolt (54 Inch by 40 Yards) Large Tulle Wedding Party Decoration Tutu Skirt Table Runner Gift Wrapping Bridal Shower Soft & Drape (White)

Ableme Deco$18.664.7★2,314 rev

IONTACH White Tulle Fabric Rolls 54 Inch by 40 Yards Fabric Tulle Bolt for Wedding Christmas Decorations DIY White Tutu Baby Shower Table Skirt Ceiling Decor Birthday Party Craft Supplies

IONTACH$18.684.7★1,067 rev

Newest

by launch date

SiinvdaBZX White Tulle Fabric Roll 54 Inch x 3 Yards Soft Drape Tulle Netting Fabric for DIY Craft Tutu Skirt Bridal Veil Wedding Party Table Skirt Ceiling Decor

SiinvdaBZX$6.89132 rev

1y ago

VACVELT Sheer Organza Fabric by The Yard 60 Inch Wide White Organza Fabric Bolt Bridal Sheer Tulle Fabric Silk Organza Fabric Roll for Wedding Party Decorations Backdrop Curtain (1 Yard)

VACVELT$5.39348 rev

1y ago

Entisn Glitter Tulle Fabric 1 Yard x 60 Inch Wide Tulle Bolt Pink Tulle Netting with Iridescent Sequin Soft Sparkly Tulle Fabric Bulk for Bridal Veil Wedding Decoration Tutu Skirt Gift Wrap

Entisn$5.61236 rev

1y ago

White Tulle Fabric Roll 6 Inch X 100 Yards (300ft) Mesh Tulle Ribbon for Gift Wrapping Tutus Wedding Party Decorations DIY Crafts

Grainear$7.12681 rev

1y ago

White Tulle Fabric Rolls 6 Inch by 100 Yards (300 feet) Tulle Roll Spool Fabric for DIY Tutu Skirt Baby Shower Birthday Party Wedding Decorations Christmas Craft Supplies (White)

Aegero$7.18969 rev

2y ago

What buyers say about tulle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great craft product”

Advertised Vs Actual Product16%

“Product as advertised”

Value For Money12%

“WORTH THE MONEY”

Color7%

“Lots of colors”

Ease Of Use7%

“Easy to use”

Material Quality5%

“Great material for Tambour embroidery”

Upholstery/Fabric Quality4%

“Fabric”

Size-Overall4%

“Perfect size”

Design-Overall3%

“Its easy to cut, holds shape well for bows and decor, and worked great for party decorations and craft projects”

Gifting Purpose2%

“Used this for christmas gifts so cute”

What buyers complain about

Quality-Overall21%

“cheaply made”

Smell17%

“Odd smell”

Thickness14%

“Thin”

Size-Overall7%

“it is pretty short if you were looking for something longer”

Strength4%

“flimsy”

Brightness/Shine/Glow4%

“it didnt have the shine or the flexibility”

Advertised Vs Actual Product4%

“Wrong description”

Functionality-Overall4%

“it didnt work out”

Thin4%

“A little thin”

Color2%

“I need more colors”

Top return reasons

Size-Overall25%

Material Quality18%

Color12%

Thin9%

Value For Money8%

Advertised Vs Actual Product5%

Length4%

Quality-Overall3%

Waist Fit3%

Functionality-Overall2%

Common questions

Is tulle profitable to sell on Amazon United States?: The niche generates $536K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (48/100).
How competitive is the tulle niche?: 15 brands and 20 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in tulle?: Top complaints mined from reviews: Quality-Overall, Smell, Thickness. The return rate is 4.3%.
When does demand for tulle peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the tulle niche?: Listings span $3.30–$79.89; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.

tulle

tulle market data

Competition & brand share

Demand & seasonality

Top tulle search terms

Top tulle products on Amazon

Top sellers

Newest

Trending

What buyers say about tulle

What buyers love

What buyers complain about

Top return reasons

Common questions

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