Is tula pink profitable to sell on Amazon United States?

The niche generates $87K/yr across 33 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (43/100).

How competitive is the tula pink niche?

12 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in tula pink?

Top complaints mined from reviews: Value For Money, Allergies, Color. The return rate is 2.8%.

When does demand for tula pink peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tula pink niche?

Listings span $10.02–$126.63; the average listing price is $44.28 (sweet spot $15–$100). The average incumbent carries 789 reviews — the moat a new listing must climb.

tula pink

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Avg price

Incredible$44.28

avg listing price — sweet spot $15–$100

Price range

Good$10.02–$126.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good788.88

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Market size

Bad$87K

$87K/yr · 146K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, tula pink is a $87K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tula pink market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $89K–$111K; units × avg price
Conversion rate: 1.3%
Avg BSR: #4,991
Page quality: 0%
Prime: 91%
Sponsored: 24%
Out of stock: 21.3%
Avg brand age: 41 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

16%

Freespirit Fabrics35%
The Free Spirits Company21%
Fields10%
Tula Pink7%
Southern Fabric6%
Croptuck5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tula pink search terms

tula pink59K/yr +21.8%0.9% conv.
tula pink fabric60K/yr +0.6%0.8% conv.
tula pink fabric clearance sale8K/yr +30.3%0.4% conv.
tula pink fabric by the yard9K/yr +5.2%0.3% conv.
tula pink fabric clearance12K/yr -67.8%0.7% conv.

All search terms

Top tula pink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tula Pink Fat Quarter Bundle (10 pcs) - Tula Pink - Free Spirit 18 x 21 inches (45.72cm x 53.34cm) Fabric cuts DIY Quilt Fabric

The Free Spirits Company$29.734.7★122 rev

10 Fat Quarters - Tula Pink Free Spirit Assorted Floral Flowers Animals Geometric Classic Quality Quilters Cotton Fabrics Fat Quarter Bundles Pre-Cuts M222.16

Fields$39.064.8★40 rev

Full Moon Forest II Fat Quarter Bundle (12 Pieces) by Tula Pink for FreeSpirit

Freespirit Fabrics$53.945.0★9 rev

Tula Pink Floral Reef Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$19.035.0★1 rev

Croptuck (Lavender Small (0-6)

Croptuck$10.024.3★1,498 rev

Newest

by launch date

Tula Pink Floral Reef Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$19.031 rev

5mo ago

Tula Pink Floral Reef 25 Fat Quarters FreeSpirit Fabrics

Freespirit Fabrics$108.580 rev

5mo ago

Tula Pink True Colors 28 Fat Quarters FreeSpirit Fabrics

Freespirit Fabrics$107.311 rev

8mo ago

Tula Pink True Colors 5 Charm Pack 42pc.

Freespirit Fabrics$19.354 rev

10mo ago

Tula Pink Graywork 24 Fat Quarters FreeSpirit Fabrics

Freespirit Fabrics$94.834 rev

11mo ago

What buyers say about tula pink

What buyers praise and complain about, mined from review topics.

What buyers love

Color13%

“Colors are very bright and cheerful”

Brightness/Shine/Glow11%

“Adds a glow to your eyes”

Upholstery/Fabric Quality10%

“Beautiful fabric”

Quality-Overall9%

“Hardware is great quality”

Print Quality5%

“Stunning color and print”

Value For Money5%

“Great collection for the price”

Ease Of Use5%

“Quick and easy”

Collectibles5%

“Great selection”

Moist/Dry4%

“I love the Tula 24-7 Moisture cream”

Advertised Vs Actual Product4%

“As described and I like it”

What buyers complain about

Value For Money36%

“A waste of money”

Allergies13%

“Allergic reaction”

Color7%

“Just coloring”

Brightness/Shine/Glow5%

“I didn't like the glitter in it”

Advertised Vs Actual Product3%

“Title and description are incorrect as to what you receive”

Quality-Overall3%

“Not good variety”

Moist/Dry3%

“Its ok. Not as hydrating as I was hoping”

Ease Of Use3%

“Could not use”

Functionality-Overall3%

Print Quality3%

“Not a good variety of prints”

Top return reasons

Advertised Vs Actual Product17%

Functionality-Overall16%

Color9%

Size-Overall9%

Value For Money5%

Product Condition5%

Defective Material/Parts4%