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Tula Pink

Fail

Buyers convert on only 1.3% of searches, so Tula Pink is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$87K/yr146K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
44%top-5 click share · 12 brands · 61 sellers

Flapen Score

Tula Pink against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tula Pink is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tula Pink market on Amazon at a glance

Shoppers on Amazon United States searched for Tula Pink 146K times last year and spent an estimated $87K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
1.3%
Market size, estimated
$87Ka year
Peak month
November1.3× the quietest month
Top search term
tula pink59K searches a year

02 · Price

A sale here is worth $44.28.

Listings sell for $44.28 on average, from $10.02 to $126.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $44.28 that is $0 to $4K a year per listing.

Average price
$44.28inside the $15 to $100 sweet spot
Price range
$10.02–$126.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #4,991 within Fabric. It carries 789 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
91%
Out of stock, average day
21.3%
Average rank
#4,991in Fabric
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
789per listing
Listings tracked
33

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tula Pink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

61

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

16%

  • Brand 135%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Tula Pink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tula Pink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tula pink59K/yr
  • tula pink fabric60K/yr
  • tula pink fabric clearance sale8K/yr
  • tula pink fabric by the yard9K/yr
  • tula pink fabric clearance12K/yr

Reviews and returns

What reviews say buyers love and hate about Tula Pink

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
36%of negative reviews mention “Value For Money”
2.8%of orders come back
“A waste of money”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tula Pink questions

Answered from the same tracked data.