Is tufting yarn profitable to sell on Amazon United States?

The niche generates $177K/yr across 10 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).

How competitive is the tufting yarn niche?

6 brands and 35 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in tufting yarn?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.2%.

When does demand for tufting yarn peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tufting yarn niche?

Listings span $3.96–$41.79; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 9,004 reviews — the moat a new listing must climb.

tufting yarn

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.14

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.96–$41.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 87K searches

Review moat

Bad9,003.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tufting yarn is a $177K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

tufting yarn market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $139K–$185K; units × avg price
Conversion rate: 8.8%
Avg BSR: #190
Page quality: 0%
Prime: 90%
Sponsored: 70%
Out of stock: 1.0%
Avg brand age: 46 months
Avg seller age: 113 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Red Heart76%
INSCRAFT10%
BESGEER5%
Craftwiz4%
Paper Farm3%
And-et3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tufting yarn search terms

tufting yarn24K/yr -18.8%1.1% conv.
rug yarn13K/yr -28.2%0.3% conv.
red heart black yarn11K/yr -14.4%17.0% conv.
black yarn red heart9K/yr -21.7%16.1% conv.
red heart yarn black8K/yr -14.8%16.4% conv.
rug tufting yarn5K/yr -30.6%0.3% conv.
rug yarn for rug making4K/yr -35.3%0.0% conv.
black red heart yarn5K/yr -18.5%20.0% conv.
red heart super saver yarn black5K/yr -17.2%17.4% conv.
tufting yarn for rug making2K/yr +9.5%1.1% conv.

All search terms

Top tufting yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Heart Super Saver Yarn 312 Black

Red Heart$3.964.7★41,281 rev

Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Red Heart$11.474.7★1,907 rev

Red Heart Super Saver Jumbo Black Yarn - 2 Pack of 396g/14oz - Acrylic - 4 Medium (Worsted) - 744 Yards - Knitting/Crochet

Red Heart$15.124.7★32,958 rev

INSCRAFT 62 Acrylic Yarn Skeins 2170 Yards Yarn for Knitting and Crochet Includes 2 Crochet Hooks 2 Weaving Needles 10 Stitch Markers Perfect Beginner Kit for for Adults Kids

INSCRAFT$32.814.3★2,720 rev

Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects

Red Heart$16.974.4★3,494 rev

Newest

by launch date

BESGEER 42 Roll x25g Tufting Yarn Kit Acrylic Carpet Yarn for Tufting and Rug Making

BESGEER$41.7910 rev

1y ago

CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects

Craftwiz$25.16435 rev

2y ago

Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects

Red Heart$16.973,494 rev

3y ago

And-et DuraTuft Yarn 45 Vibrant Colors Tufting Nylon Yarn Pack - Ideal for Crochet Craft Projects -100% B.C.F. - 3 Cones x 1.66lbs (640yards) -Perfect for Rug Weaving and Knitting (44 Black)

And-et$38.5884 rev

3y ago

Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Red Heart$11.471,907 rev

4y ago

What buyers say about tufting yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Beautiful colors”

Quality-Overall18%

“Excellent quality”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product6%

“Exactly as advertised”

Material Quality4%

“Quality material”

Soft Feel3%

“very soft”

Ease Of Use3%

“easy to use”

Size-Overall2%

“these are a good size”

Stitch/Finish/Polish2%

“I had no problems with knotting issues”

Embellishment/Embroidery Quality2%

“Great for crochet my son loves it”

What buyers complain about

Size-Overall32%

“size was not consistent”

Quality-Overall7%

“Low bag quality”

Ease Of Use5%

“It is not easy to work”

Thickness5%

“If you like thick yarn this yarn is fairly thin so it might not be for you”

Value For Money5%

“Not sure if worth the price”

Color5%

“Hoping its not like that for all the colors”

Hard Feel4%

“it is not generally soft”

Smell2%

“Second order had a strange factory smell to it”

Recycle/Reuse2%

“Not a meant for replenish ones stash”

Thin2%

“It was too thin”

Top return reasons

Size-Overall32%

Material Quality16%

Advertised Vs Actual Product10%

Color9%

Thin7%

Quality-Overall6%

Value For Money3%

Thickness3%

Functionality-Overall2%

Hard Feel2%

Common questions

Is tufting yarn profitable to sell on Amazon United States?: The niche generates $177K/yr across 10 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
How competitive is the tufting yarn niche?: 6 brands and 35 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in tufting yarn?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.2%.
When does demand for tufting yarn peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tufting yarn niche?: Listings span $3.96–$41.79; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 9,004 reviews — the moat a new listing must climb.