Is tru ray construction paper 9x12 profitable to sell on Amazon United States?

The niche generates $61K/yr across 41 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (48/100).

How competitive is the tru ray construction paper 9x12 niche?

13 brands and 109 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in tru ray construction paper 9x12?

Top complaints mined from reviews: Thickness, Color, Paper Quality. The return rate is 0.6%.

When does demand for tru ray construction paper 9x12 peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the tru ray construction paper 9x12 niche?

Listings span $2.90–$81.75; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 2,246 reviews — the moat a new listing must climb.

tru ray construction paper 9x12

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$2.90–$81.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Okay2,245.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.48

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 63K searches

According to Flapen's Amazon United States niche tracking, tru ray construction paper 9x12 is a $61K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tru ray construction paper 9x12 market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $105K–$131K; units × avg price
Conversion rate: 9.3%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

13 flat

Sellers

109

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

Tru-Ray72%
TUXIYA5%
Colorations4%
Crayola4%
Bupete3%
Neenah3%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top tru ray construction paper 9x12 search terms

tru ray construction paper 9x1212K/yr +17.3%11.6% conv.
thick construction paper13K/yr -16.7%7.0% conv.
tru ray construction paper10K/yr +9.4%6.7% conv.
heavy duty construction paper5K/yr -4.7%4.2% conv.
heavy construction paper4K/yr -15.6%4.9% conv.
tru-ray construction paper4K/yr -13.3%10.7% conv.
heavyweight construction paper3K/yr -3.9%3.1% conv.
thick construction paper heavy duty3K/yr -36.5%4.4% conv.
pacon construction paper3K/yr -20.7%3.8% conv.
heavy weight construction paper3K/yr +6.4%3.8% conv.

All search terms

Top tru ray construction paper 9x12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets

Tru-Ray$5.704.8★14,193 rev

Tru-Ray (P6588-4) Heavyweight Construction Paper Bulk Assortment 10 Assorted Colors 9 x 12 500 Sheets

Tru-Ray$23.874.7★366 rev

Tru-Ray Construction Paper P103031 10 Classic Colors 9 x 12 50 Sheets

Tru-Ray$5.054.8★14,193 rev

Pacon Tru-Ray Heavyweight Construction Paper Black 9 x 12 50 Sheets Sulphite Construction Paper

Tru-Ray$4.354.8★2,070 rev

Tru-Ray Construction Paper 50% Recycled 9 x 12 White Pack Of 50

Tru-Ray$4.984.7★1,364 rev

Newest

by launch date

Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations

Nidkoud$17.6681 rev

6mo ago

40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY

CozyNestMo$6.8269 rev

7mo ago

8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)

Bupete$5.35184 rev

10mo ago

100 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$15.62717 rev

1y ago

White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)

Joyberg$6.042,746 rev

2y ago

What buyers say about tru ray construction paper 9x12

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality and vibrant colors”

Color18%

“Great variety of colors”

Paper Quality12%

“Excellent paper”

Value For Money9%

“Best value”

Advertised Vs Actual Product9%

“As advertised”

Thickness4%

“Nice thickness”

Ease Of Use3%

“Easy to use”

Print Quality2%

“Good value, crisp printing”

Paper Brightness2%

“Great quality construction paper – bright colors and sturdy”

Efficiency2%

“Works well”

What buyers complain about

Thickness22%

“The sheets are thick”

Color14%

“Dull color”

Paper Quality8%

“Very cheap paper”

Size-Overall4%

“Inconsistent sizes”

Advertised Vs Actual Product3%

“Misleading size”

Quality-Overall3%

“Overall, very cheap and not worth the money”

Value For Money2%

“cheaper”

Strength2%

“It doesnt feel sturdy enough”

Print Quality2%

“Does not print”

Weight Heavy2%

“heavier than I wanted”

Top return reasons

Size-Overall28%

Value For Money14%

Color13%

Paper Quality12%

Advertised Vs Actual Product7%

Thin4%

Thickness3%

Display Colors3%

Material Quality2%