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Translucent Polymer Clay

Fail

The top 5 brands take 99% of clicks, so Translucent Polymer Clay is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$35K/yr158K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
65%top-5 click share · 6 brands · 70 sellers

Flapen Score

Translucent Polymer Clay against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Translucent Polymer Clay is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Translucent Polymer Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Translucent Polymer Clay 158K times last year and spent an estimated $35K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
1.8%
Market size, estimated
$35Ka year
Peak month
December1.3× the quietest month
Top search term
translucent polymer clay50K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $4.06 to $35.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.34 that is $3K to $6K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$4.06–$35.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #198 within Ceramics & Pottery. It carries 1,664 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
10.3%
Average rank
#198in Ceramics & Pottery
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,664per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Translucent Polymer Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 216%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 61%

Demand

Translucent Polymer Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Translucent Polymer Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • translucent polymer clay50K/yr
  • cernit translucent polymer clay15K/yr
  • cernit polymer clay14K/yr
  • translucent clay12K/yr
  • transparent polymer clay6K/yr
  • polymer clay translucent6K/yr
  • transparent clay6K/yr
  • clear polymer clay6K/yr
  • polymer clay softener7K/yr
  • sculpey translucent polymer clay5K/yr

Reviews and returns

What reviews say buyers love and hate about Translucent Polymer Clay

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Hard Feel”
1.1%of orders come back
“It arrived harder than I rock”
A buyer, on “Hard Feel”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Translucent Polymer Clay questions

Answered from the same tracked data.