Is translucent polymer clay profitable to sell on Amazon United States?

The niche generates $75K/yr across 15 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (42/100).

How competitive is the translucent polymer clay niche?

6 brands and 93 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in translucent polymer clay?

Top complaints mined from reviews: Hard Feel, Ease Of Use, Moist/Dry. The return rate is 1.0%.

When does demand for translucent polymer clay peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the translucent polymer clay niche?

Listings span $5.77–$24.13; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.

translucent polymer clay

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,087.87

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.48

avg listing price — sweet spot $15–$100

Price range

Good$5.77–$24.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Market size

Bad$75K

$75K/yr · 131K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, translucent polymer clay is a $75K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

translucent polymer clay market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $75K–$100K; units × avg price
Conversion rate: 4.6%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 15.4%
Avg brand age: 41 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Sculpey70%
STAEDTLER10%
Cernit10%
CAMUTKRY4%
DINGSEN4%
パジコ2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top translucent polymer clay search terms

translucent polymer clay47K/yr -1.4%5.6% conv.
cernit translucent polymer clay14K/yr +15.6%2.1% conv.
translucent clay11K/yr +23.9%4.8% conv.
cernit polymer clay14K/yr -3.2%0.6% conv.
clear clay12K/yr +8.9%0.8% conv.
polymer clay translucent6K/yr +6.5%5.0% conv.
transparent clay6K/yr +19.3%3.0% conv.
transparent polymer clay6K/yr -10.6%6.1% conv.
cernit5K/yr +9.3%0.6% conv.
clear polymer clay6K/yr -13.5%3.3% conv.

All search terms

Top translucent polymer clay products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polyform Sculpey Premo Polymer Oven-Bake Clay Translucent 8 oz bar

Sculpey$12.424.2★2,063 rev

Sculpey III Polymer Oven-Bake Clay Translucent Non Toxic 8 oz. bar great for modeling sculpting holiday DIY mixed media and school projects. Great for kids and beginners!

Sculpey$11.274.7★573 rev

STAEDTLER FIMO Effect Translucent (014) FIMO Effect Polymer Modelling Moulding Clay Block Oven Bake Colour 56g (Pack of 1)

STAEDTLER$7.324.4★398 rev

Sculpey Premo: Translucent - 1lb Bar Polymer Oven-Bake Clay Non-Toxic Sculpt-Model Jewelry-Figurines-Home Dcor Projects Adult Art-Crafts Supplies

Sculpey$21.224.2★1,076 rev

Sculpey III: Polymer Clay:Translucent - 8oz Pack - Oven Bake Clay Non-Toxic Sculpting Create Jewelry-Decor-Craft Projects Art Supplies Adult-Kids

Sculpey$6.934.6★743 rev

Newest

by launch date

CAMUTKRY 3.5 oz UV Clay Clear Polymer Resin for 3D Crafts DIY Jewelry Making Silicone Molds UV Curing Crystal Clear Casting Miniature Art and Handmade Resin Projects

CAMUTKRY$16.6113 rev

1y ago

DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible

DINGSEN$13.8355 rev

1y ago

Cernit Transparant Clay White 0.55 Lb 250g - Polymer Clay Dough - Ovenable - Leaves No Trace

Cernit$24.1324 rev

3y ago

Sculpey Premo: Opal - 8oz Bar Polymer Oven-Bake Clay Non-Toxic Sculpt-Model Jewelry-Figurines-Home Dcor Projects Adult Art-Crafts Supplies

Sculpey$12.1197 rev

5y ago

STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists

STAEDTLER$17.184,145 rev

7y ago

What buyers say about translucent polymer clay

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall a great product with a wide range of uses”

Ease Of Use17%

“Super easy to use”

Value For Money10%

“Good for price”

Advertised Vs Actual Product9%

“Exactly as advertised”

Soft Feel7%

“Soft straight out of the package”

Material Quality7%

“Great polymer clay for professional results”

Color4%

“I love this color”

Engraving/Paint/Sublimation3%

“Its easy to paint”

Moist/Dry3%

“I really enjoy this clay it's easy to manipulate it dries fast you can still even work with it when it's dry if you have the right tools”

Fun/Entertainment Experience2%

“I like the cheaper ones for fun”

What buyers complain about

Hard Feel21%

“It arrived harder than I rock”

Ease Of Use10%

“Difficult to use”

Moist/Dry10%

“Too dry and crumbly”

Color8%

“Translucent color, not fun to try to use”

Size-Overall5%

“They are TINY”

Value For Money4%

“Wish there was more for the price”

Material Quality4%

“It may just be a bad batch of clay”

Quality-Overall4%

“Clay was not good”

Adhesion/Stickiness4%

“Dont use gloves it wont stick to your skin”

Instructions/User Manual/Troubleshooting3%

“the directions were not very straightforward”

Top return reasons

Material Quality16%

Hard Feel16%

Value For Money15%

Size-Overall10%

Advertised Vs Actual Product9%

Moist/Dry9%

Color6%

Product Condition3%

Ease Of Use3%

Defective Material/Parts2%

Common questions

Is translucent polymer clay profitable to sell on Amazon United States?: The niche generates $75K/yr across 15 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (42/100).
How competitive is the translucent polymer clay niche?: 6 brands and 93 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in translucent polymer clay?: Top complaints mined from reviews: Hard Feel, Ease Of Use, Moist/Dry. The return rate is 1.0%.
When does demand for translucent polymer clay peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the translucent polymer clay niche?: Listings span $5.77–$24.13; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.