torch paste
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good853.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.88–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$230K$230K/yr · 208K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, torch paste is a $230K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
torch paste market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $223K–$267K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
3%
- Torch Paste41%
- 1DFAUL23%
- BIGTHUMB11%
- Scorch Marker9%
- AXPEPPF7%
- LAOBIAO5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top torch paste search terms
- scorch paste41K/yr
- torch paste36K/yr
- wood burning paste47K/yr
- wood burning gel16K/yr
- scorch paste for fabric2K/yr
- torch paste for wood burning5K/yr
- scorch paste for wood burning11K/yr
- wood burning paint6K/yr
- wood burning paste kit3K/yr
- wood burn gel5K/yr
Top torch paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ
Torch Paste$16.984.5★4,080 rev
1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts
1DFAUL$24.194.4★842 rev
BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim
BIGTHUMB$9.884.1★658 rev
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.974.3★254 rev
Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim
AXPEPPF$23.344.3★24 rev
Newest
by launch dateWood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim
AXPEPPF$23.3424 rev
FUMILE Wood Burning Gel Kit 4 OZ Wood Burning Paste Wooden Burning Pen Kit for Beginners Stable Heat Activated Paste(21 PCS).
FUMILE$22.17322 rev
1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts
1DFAUL$24.19842 rev
1DFAUL Wooden Burning Paste 4 OZ Wood Burn Gel with Silicone Squeegee for Crafting Drawing and DIY Arts Create Beautiful Art in Minutes Personalize Your Craft
1DFAUL$12.89531 rev
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.97254 rev
Trending
90-day click momentumWood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim
AXPEPPF$23.344.3★
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.974.3★
LAOBIAO Wood Burning Paste Beeswax Kit 1 Jar Wood Burning Gel with 1 Jar Beeswax Paste 2 Foam Paint Brushes and Squeegees for DIY Arts and Crafting & Stencil Wood Burning
LAOBIAO$13.114.3★
BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim
BIGTHUMB$9.884.1★
Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ
Torch Paste$16.984.5★
What buyers say about torch paste
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Excellent product”
“Works as advertised”
“Works great, make sure to burn in well ventilated area, the outcome is amazing”
“fun”
“the wood looked fantastic”
“the directions are clear”
“Absolutely worth the buying”
“Great scorch paint starter kit”
“it turned out looking great”
What buyers complain about
“This item did not work as expected”
“Some areas can come out darker than others if youre not consistent”
“Not enough heat”
“the wood is just stained underneath”
“My mistake was that this was listed as paste and not paint”
“the paste seems to be a little thick”
“Its very hard to use”
“It doesn't do what it promises”
“A little expensive”
“Followed the instructions exact, didn't work”
Top return reasons
Common questions
- Is torch paste profitable to sell on Amazon United States?
- The niche generates $230K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the torch paste niche?
- 7 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in torch paste?
- Top complaints mined from reviews: Functionality-Overall, Color, Heating. The return rate is 1.3%.
- When does demand for torch paste peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the torch paste niche?
- Listings span $9.88–$24.19; the average listing price is $17.82 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.