top gun toys
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.79avg listing price — sweet spot $15–$100
Price range
Great$8.49–$101.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great476.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, top gun toys is a $11K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
top gun toys market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $16K–$25K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,283
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 42%
- Out of stock
- 9.6%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
144
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
21%
- Hot Wheels34%
- Revell13%
- COBI12%
- LEGEND TOYS9%
- Matchbox7%
- Silver Buffalo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top top gun toys search terms
- top gun toys16K/yr
- top gun maverick toys5K/yr
- top gun toy3K/yr
- matchbox top gun2K/yr
- top gun plane2K/yr
- top gun toys for boys2K/yr
Top top gun toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hot Wheels F/A-18E Super Hornet Airplane Toy 1:64 Scale Gray 3+ Years Unisex
Hot Wheels$8.494.8★247 rev
Revell Mavericks F/A-18 Super Hornet
Revell$33.754.5★408 rev
Silver Buffalo Top Gun: Maverick Plane Schematic 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM
Silver Buffalo$19.904.7★2,608 rev
LEGEND TOYS Top Gun Fighter Diecast Vehicles 4-Pack
LEGEND TOYS$14.355.0★3 rev
COBI Top Gun F-14A Tomcat Fighter Plane - 1:48 Scale 754 Piece Building Set with Maverick and Goose Figures
COBI$81.004.6★1,716 rev
Newest
by launch dateLEGEND TOYS Top Gun Fighter Diecast Vehicles 4-Pack
LEGEND TOYS$14.353 rev
COBI TOP Gun Grumman F-14 Tomcat 1:48 Scale Building Set 869 Pieces
COBI$101.3710 rev
LEGEND TOYS Top Gun F/A-18 10 Motion Sensor Lights & Sounds Plane
LEGEND TOYS$23.710 rev
Matchbox Top Gun Maverick F/A-18F Super Hornet Die-Cast Plane 11/32 Series
Mattel$18.700 rev
Silver Buffalo Top Gun: Maverick Plane Schematic 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM
Silver Buffalo$19.902,608 rev
Trending
90-day click momentumLEGEND TOYS Top Gun Fighter Diecast Vehicles 4-Pack
LEGEND TOYS$14.355.0★
Matchbox Boeing F/A-18 Super Hornet Maverick TopGun Maverick 3/13
Hot Wheels$36.634.6★
LEGEND TOYS Top Gun F/A-18 10 Motion Sensor Lights & Sounds Plane
LEGEND TOYS$23.710.0★
COBI TOP Gun Grumman F-14 Tomcat 1:48 Scale Building Set 869 Pieces
COBI$101.374.8★
Revell Top Gun Movie Set
Revell$71.444.5★
What buyers say about top gun toys
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“Super enjoyable”
“Great deal”
“perfect for both collecting and active play”
“Great gift”
“Spectacular build”
“Size is perfect”
“Very durable”
“Mission Accomplished”
“Awesome Transformers speaker”
What buyers complain about
“are bigger than expected”
“two are just cheap plastic”
“Quality is not upto mark”
“the F-16 vertical stabilizer was snapped off”
“will no longer shoot the airplane for my grandson”
“Instructions can be a little difficult”
“Would look cool if it stayed together, everything comes apart way to easy, wings and wheels do not stay attached and need to use model glue to keep together”
“So this is false advertising”
“i. e. connections are poor therefore difficult to accomplish”
“The process of building was a little challenging”
Top return reasons
Common questions
- Is top gun toys profitable to sell on Amazon United States?
- The niche generates $11K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the top gun toys niche?
- 14 brands and 144 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in top gun toys?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.1%.
- When does demand for top gun toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the top gun toys niche?
- Listings span $8.49–$101.37; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.