Is tooth gem kit profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the tooth gem kit niche?

17 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in tooth gem kit?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.2%.

When does demand for tooth gem kit peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the tooth gem kit niche?

Listings span $7.08–$40.89; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

tooth gem kit

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.2%

return rate — above 6% kills the launch gate

Review moat

Great279.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.43

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 2.2M searches

Price range

Great$7.08–$40.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tooth gem kit is a $1.3M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Launch success: 40%; 2 of 5 new (360d)
Conversion rate: 3.1%
Avg BSR: #315
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 20.5%
Avg brand age: 34 months
Avg seller age: 137 days

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

22%

Luretrap16%
DAZZLEBRITE16%
CiikDux15%
Loeland13%
Gemzeez9%
Generic9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CiikDux DIY Tooth Jewelry Kit - 770 Crystals 12 Shapes Bedazzle Gems Teeth Jewelry Starter Set

CiikDux$14.574.3★589 rev

Luretrap Y2K Trendy 30 Pieces Crystal Tooth Gem Kit - Unleash Your Sparkly Smile NTGK-24462

Luretrap$12.484.0★695 rev

DAZZLEBRITE Tooth Gem Kit Tooth Gems Kit for Teeth Beginners Starter Crystals Teeth Gem Jewelry for Women Men Bedazzling Gems Kits with Pickup Tools.

DAZZLEBRITE$14.534.1★80 rev

Loeland Tooth Gem Kit DIY Crystals Jewelry Kit Teeth Gems Set Professional Fashionable Tooth Gems Starter Set

Loeland$10.453.8★765 rev

Gemzeez Original DIY Tooth Gemz Starter Kit Temporary Cosmetic Crystal Gems for a Sparkling Smile Easy At-Home Application

Gemzeez$38.584.0★1,704 rev

Newest

by launch date

Luretrap Y2K Aesthetic Tooth Gem Kit | 30 Premium Crystal Pieces | Insta-Worthy Sparkle Collection | Slay-Worthy Fashion Accessories | Luxe Tooth Candy Starter Set

Luretrap$26.16129 rev

4mo ago

DAZZLEBRITE Tooth Gem Kit Tooth Gems Kit for Teeth Beginners Starter Crystals Teeth Gem Jewelry for Women Men Bedazzling Gems Kits with Pickup Tools.

DAZZLEBRITE$14.5380 rev

8mo ago

DAZZLEBRITE Tooth Gem Kit 24 Grids Bedazzling Gems Kit Beginners Starter Crystals Teeth Gem Jewelry for Women Men with Pickup Tools

DAZZLEBRITE$14.5880 rev

8mo ago

YAFIYGI 480Pcs Tooth Gems Kit with Crystals and Diamantes Diamond Toothgem Jewels for Use Silver Long Lasting Teeth Gem Kits with Star Designs and Ornaments(Without Glue)

YAFIYGI$11.718 rev

10mo ago

Fiorland Tooth Gem Kit DIY Crystals Jewelry Kit Teeth Gems Set 2025 New Professional Fashionable Y2k Tooth Gems for Teeth Fun at Home Use (White)

Fiorland$10.6813 rev

12mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to apply”

Adhesion/Stickiness10%

“stick really well”

Quality-Overall9%

“She says quality is good and decent instructions”

Value For Money9%

“Worth it”

Brightness/Shine/Glow8%

“have good shine”

Fun/Entertainment Experience6%

“Super fun”

Durability6%

“They dont break or peel off easy”

Design-Overall4%

“Cute designs”

Instructions/User Manual/Troubleshooting4%

“Nice clear instructions”

Size-Overall2%

“perfect size”

What buyers complain about

Adhesion/Stickiness32%

“The glue doesnt work”

Durability22%

“Fell off same day”

Quality-Overall5%

“Cheap”

Advertised Vs Actual Product4%

“Doesnt come with what is advertised”

Value For Money4%

“Personally idc its a bit cheap”

Ease Of Use2%

“not very easy to use”

Size-Overall2%

“gems are big in size”

Smell1%

“The glue smelled like gel nail polish”

Natural Resource Wastage1%

“Waste”

Color1%

“stars included on different colors”

Top return reasons

Adhesion/Stickiness43%

Functionality-Overall12%

Durability9%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Size-Overall6%

Quality-Overall5%

Value For Money3%

Smell2%

Product Condition1%

Common questions

Is tooth gem kit profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the tooth gem kit niche?: 17 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in tooth gem kit?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.2%.
When does demand for tooth gem kit peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the tooth gem kit niche?: Listings span $7.08–$40.89; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

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tooth gem kit

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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