Is tongue depressors profitable to sell on Amazon United States?

The niche generates $706K/yr across 11 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (45/100).

How competitive is the tongue depressors niche?

8 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in tongue depressors?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 0.9%.

When does demand for tongue depressors peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tongue depressors niche?

Listings span $3.96–$15.15; the average listing price is $9.43 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.

tongue depressors

Skip it

Prices mostly outside the sweet spot ($3.96–$15.15) — this niche doesn't clear our bar today.

Conversion

Incredible19.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Good$706K

$706K/yr · 390K searches

Review moat

Good1,465.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.43

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$3.96–$15.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, tongue depressors is a $706K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

tongue depressors market data

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: $754K–$943K; units × avg price
Conversion rate: 19.2%
Avg BSR: #6
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

ForPro Professional Collection42%
APREMONT21%
Dealmed9%
McKesson8%
WISYOK7%
JMU6%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tongue depressors search terms

tongue depressors232K/yr +11.5%16.5% conv.
tongue depressors wood92K/yr -12.8%15.9% conv.
tongue depressor22K/yr -16.9%12.0% conv.
sterile tongue depressors9K/yr +15.9%15.5% conv.
tongue depressors sterile9K/yr -6.5%15.7% conv.
wooden tongue depressor7K/yr +6.6%15.8% conv.
tongue depressor sticks4K/yr +30.8%6.6% conv.
medical tongue depressors5K/yr +6.2%7.7% conv.
tongue suppressor sticks3K/yr +21.8%15.9% conv.
tongue blades3K/yr -3.0%17.2% conv.

All search terms

Top tongue depressors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ForPro Professional Collection Senior Tongue Depressors Large Wax Applicator Sticks 6 Senior Sized Sterile Individually-Wrapped 100-Count

ForPro Professional Collection$4.944.8★3,666 rev

Apremont 100 Piece 6 Inch Large Jumbo Wooden Craft Sticks Premium Natural Organic Wood for Waxing Craft Project Tongue Depressor Popsicle Ice Cream Stick Woodcraft Paint Stirrer and Art

APREMONT$4.824.8★4,104 rev

WISYOK 8 Jumbo Craft Sticks 60pcs Extra Large Natural Premium Wood Ice Cream Sticks Jumbo Sticks Large Tongue Depressors Plant Labels Hair Removal and Waxing Supplies Crafting

WISYOK$8.794.7★1,303 rev

Dealmed 6 Senior Tongue Depressors 500 Non-Sterile Wood Tongue Depressor Sticks for Crafts Medical Practice Emergency First Aid Kits 500/Box (Pack of 1)

Dealmed$13.674.8★1,032 rev

JMU Tongue Depressors Sterile 100 Count 6 Tongue Depressors Wood Individually Wrapped for Medical Popsicle Crafts

JMU$7.044.8★897 rev

Newest

by launch date

Caring Wood Tongue Depressors Standard 6 Inch Length Non-Sterile High-Quality Wood Unflavored Splinter-Free Versatile for Medical Beauty Arts Crafts and More - 500 Count Box

Caring$15.1596 rev

1y ago

WISYOK 8 Jumbo Craft Sticks 60pcs Extra Large Natural Premium Wood Ice Cream Sticks Jumbo Sticks Large Tongue Depressors Plant Labels Hair Removal and Waxing Supplies Crafting

WISYOK$8.791,303 rev

4y ago

JMU Tongue Depressors Sterile 100 Count 6 Tongue Depressors Wood Individually Wrapped for Medical Popsicle Crafts

JMU$7.04897 rev

4y ago

Apremont 100 Piece 6 Inch Large Jumbo Wooden Craft Sticks Premium Natural Organic Wood for Waxing Craft Project Tongue Depressor Popsicle Ice Cream Stick Woodcraft Paint Stirrer and Art

APREMONT$4.824,104 rev

5y ago

Apremont 50 Piece 6 Inch Large Jumbo Wooden Craft Sticks Premium Natural Organic Wood Waxing Project Tongue Depressor Popsicle Ice Cream Stick Woodcraft Paint Stirrer Art and Craft

APREMONT$3.96167 rev

5y ago

What buyers say about tongue depressors

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As advertized”

Quality-Overall19%

“Great product for my students and well made”

Value For Money14%

“Great value”

Size-Overall9%

“perfect fit, just what I ordered”

Ease Of Use6%

“Easy to use”

Strength6%

“Thick and stable”

Adhesion/Stickiness4%

“Sticks”

Durability3%

“Doesnt break easily”

Efficiency2%

“They work well”

Fun/Entertainment Experience2%

“Great for many ideas”

What buyers complain about

Size-Overall35%

“These were a little wider than I had expected”

Advertised Vs Actual Product14%

“Inaccurate description”

Strength7%

“Very thin and flimsy”

Ease Of Use6%

“I couldnt even handle them without getting splinters in my hands”

Adhesion/Stickiness5%

“Every 4th stick snapped in half upon application”

Wood Quality5%

“Very thin wood”

Quality-Overall4%

“Mediocre for waxing”

Thickness4%

“the thickness varies”

Durability3%

“I found better more durable”

Color1%

“Color varies in general”

Top return reasons

Size-Overall74%

Value For Money7%

Advertised Vs Actual Product6%

Thin3%

Thickness2%

Functionality-Overall1%

Defective Material/Parts1%

Smell1%

Adhesion/Stickiness1%

Product Condition1%

Common questions

Is tongue depressors profitable to sell on Amazon United States?: The niche generates $706K/yr across 11 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (45/100).
How competitive is the tongue depressors niche?: 8 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in tongue depressors?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 0.9%.
When does demand for tongue depressors peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tongue depressors niche?: Listings span $3.96–$15.15; the average listing price is $9.43 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.