Is toilet paper rolls for crafts profitable to sell on Amazon United States?

The niche generates $163K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (47/100).

How competitive is the toilet paper rolls for crafts niche?

8 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in toilet paper rolls for crafts?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.5%.

When does demand for toilet paper rolls for crafts peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the toilet paper rolls for crafts niche?

Listings span $9.01–$31.85; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.

toilet paper rolls for crafts

Skip it

A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Review moat

Great451.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.01–$31.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Market size

Okay$163K

$163K/yr · 71K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, toilet paper rolls for crafts is a $163K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

toilet paper rolls for crafts market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $115K–$153K; units × avg price
Conversion rate: 12.0%
Avg BSR: #301
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.8%
Avg brand age: 53 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Bargain Paradise34%
AiDiYGECO26%
HESESOH14%
Henoyso7%
Czoynife7%
Ruisky5%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Top toilet paper rolls for crafts search terms

toilet paper rolls for crafts31K/yr +13.5%10.5% conv.
toilet paper tubes13K/yr +25.9%7.2% conv.
empty toilet paper rolls9K/yr +4.3%8.3% conv.
toilet paper tubes for crafts6K/yr +11.3%11.5% conv.
toilet paper rolls craft tubes5K/yr -20.4%11.5% conv.
empty toilet paper rolls for crafts5K/yr -0.8%8.9% conv.
toliet paper rolls2K/yr +40.4%11.0% conv.

All search terms

Top toilet paper rolls for crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Pack Craft Rolls - Thick Cardboard Tubes for Crafts - Round Tubes - Cardboard Tubes For Crafts - Craft Tubes - Craft Round Tubes - Paper Tube for Crafts - 1.57 x 3.9 inches - Brown

Bargain Paradise$12.764.6★2,242 rev

100 pack toilet paper rolls for crafts Round Thick cardboard tubes empty paper towel rolls for crafts Arts 3.7inch x 1.55inch (Brown-100pc)

AiDiYGECO$23.674.9★35 rev

HESESOH 50 Pack Cardboard Tubes for Crafts - 1.57 x 3.94 Inches - Brown Toilet Paper Empty Rolls Round Thick Tubes Sturdy for Classroom Family Handmade DIY Projects

HESESOH$16.034.7★96 rev

Czoynife 30Pack Brown Cardboard Tubes for Crafts 1.38x3.98 Bulk Paper Rolls for Kids DIY Classroom Art Supplies Holiday Decor

Czoynife$10.204.4★15 rev

Henoyso 100 Packs Cardboard Tubes for Crafts Thick Toilet Paper Rolls Empty for Kids Classroom Projects End of School Year Crafts Mothers Day DIY Gift Supplies (1.57 x 3.74 Inch Brown)

Henoyso$29.504.6★370 rev

Newest

by launch date

100 pack toilet paper rolls for crafts Round Thick cardboard tubes empty paper towel rolls for crafts Arts 3.7inch x 1.55inch (White-100pc)

AiDiYGECO$24.1635 rev

5mo ago

MAGJERO 18PCS Brown Cardboard Tubes for Crafts 1.38x3.98 Bulk Paper Rolls for Kids DIY Classroom Art Supplies Holiday Decor

MAGJERO$9.017 rev

5mo ago

Czoynife 30Pack Brown Cardboard Tubes for Crafts 1.38x3.98 Bulk Paper Rolls for Kids DIY Classroom Art Supplies Holiday Decor

Czoynife$10.2015 rev

8mo ago

100 pack toilet paper rolls for crafts Round Thick cardboard tubes empty paper towel rolls for crafts Arts 3.7inch x 1.55inch (Brown-100pc)

AiDiYGECO$23.6735 rev

11mo ago

HESESOH 50 Pack Cardboard Tubes for Crafts - 1.57 x 3.94 Inches - White Toilet Paper Empty Rolls Round Thick Tubes Sturdy for Classroom Family Handmade DIY Projects

HESESOH$16.8796 rev

1y ago

What buyers say about toilet paper rolls for crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great product of what I need it for”

Strength17%

“Sturdy”

Durability15%

“Great durability”

Ease Of Cleaning10%

“It's clean, ready to use, no grossness involved”

Ease Of Use8%

“Simple buy that solves a real problem”

Thickness6%

“Really thick cardboard”

Color5%

“The colors were bright and vibrant, and they were strong enough that they werent easily crushed,”

Size-Overall4%

“good size”

Material Quality3%

“Excellent material and definitely better than a toilet paper tube”

Weight Heavy2%

“These are heavy duty”

What buyers complain about

Quality-Overall17%

“cheap quality”

Size-Overall16%

“I was disappointed there were several different sizes”

Thickness9%

“Very Thick”

Functionality-Overall9%

“Do not work for curtains”

Value For Money6%

“Just wish they were cheaper”

Weight Heavy6%

“So much heavier than toilet paper rollers”

Strength4%

“But these are ironically too sturdy”

Top return reasons

Size-Overall59%

Thickness8%

Advertised Vs Actual Product5%

Functionality-Overall5%

Value For Money4%

Hard Feel3%

Thin3%

Strength2%

Ease Of Use2%

Material Quality2%

Common questions

Is toilet paper rolls for crafts profitable to sell on Amazon United States?: The niche generates $163K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (47/100).
How competitive is the toilet paper rolls for crafts niche?: 8 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in toilet paper rolls for crafts?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.5%.
When does demand for toilet paper rolls for crafts peak?: Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the toilet paper rolls for crafts niche?: Listings span $9.01–$31.85; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.