toddler painting set
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Price range
Great$3.96–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$407K$407K/yr · 582K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,041.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler painting set is a $407K/yr Amazon United States market (582K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
toddler painting set market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $445K–$534K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.9%
- Avg brand age
- 37 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
128
Top-5 brand share
52%
Top 20: 80%
Top-5 click share
25%
Top 20: 63%
Open market
44%
- Crayola20%
- The Mega Deals15%
- JOYIN7%
- Shuttle Art6%
- koseibal5%
- ESRICH4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top toddler painting set search terms
- toddler painting set114K/yr
- paint kit for kids71K/yr
- painting for kids87K/yr
- kids painting45K/yr
- toddler painting35K/yr
- painting supplies for kids36K/yr
- paint kits for kids30K/yr
- paint supplies for kids28K/yr
- paint sets for kids ages 4-827K/yr
- kids painting supplies13K/yr
Top toddler painting set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
Crayola$12.134.6★1,762 rev
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.454.7★18,313 rev
Kids Painting Set Washable Paint for Kids 10 Colors 7 Paintbrushes Paint Palette Painting Smock Non Toxic Tempera Paints 2 oz Each Paints for Toddlers Gifting bundle Art Crafts
The Mega Deals$20.484.8★537 rev
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
JOYIN$9.694.6★5,062 rev
The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle
The Mega Deals$28.754.6★991 rev
Newest
by launch date
Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl
CHICAUP$9.74230 rev
TMOL Washable Paint for Kids 10 Colors (2 fl oz) 40 Pcs Non-Toxic Finger Paint Kit with Brushes Sponge Smock Toddler Art Supplies for Painting Craft & School Projects
TMOL$18.15169 rev
SOCOLER Paint with Water Coloring Books for Toddlers Traffic Theme Mess Free Watercolor Painting Papers for Kids Water Color Paint Kit Art Craft Birthday Gift for Ages 1-3 4-8
SOCOLER$7.67624 rev
ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners
ESRICH$10.211,096 rev
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)
JoyCat$9.474,333 rev
Trending
90-day click momentumPaint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl
CHICAUP$9.744.7★
Creative Roots Mosaic Turtle DIY Stepping Stone Kit Includes Ceramic Stone & 6 Vibrant Paints for Kids Ages 8+
Creative Roots$8.464.6★
Shuttle Art Washable Finger Paint Set 37 PCS with 10 Colors (2 fl oz) Non-Toxic Toddler Paint Paint Brushes Sponge Smock Toddler Art Supplies
Shuttle Art$19.464.7★
Shuttle Art Washable Finger Paint Set 53 PCS with 14 Colors (2 fl oz) Paint Brushes Sponge Palette Non-Toxic Finger Painting for Toddlers
Shuttle Art$25.234.7★
YGDZ Kids Paint Brushes 12 Pack Washable Painting Brushes for Toddlers Kids Early Learning Toys Foam Roller Sponge Arts Crafts Gift
YGDZ$9.854.2★
What buyers say about toddler painting set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing entertainment”
“Amazing colors”
“The tools are good quality”
“Money well spent”
“Awesome gift”
“Easy to hold”
“Easy to wash”
“As described”
“nice paint to paint with”
“Perfect size for travel”
What buyers complain about
“Colors are not true”
“Disappointing Paint Quality”
“Average quality”
“Pretty small”
“A little bit pricey”
“strong smell”
“No shine”
“Thought the boards would be a little thicker”
“Stopped working after like 2 uses”
“Not As Described”
Top return reasons
Common questions
- Is toddler painting set profitable to sell on Amazon United States?
- The niche generates $407K/yr across 74 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the toddler painting set niche?
- 52 brands and 128 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in toddler painting set?
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.2%.
- When does demand for toddler painting set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the toddler painting set niche?
- Listings span $3.96–$48.78; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 4,042 reviews — the moat a new listing must climb.