Toddler Face Paint
FailThe top 5 brands take 100% of clicks, so Toddler Face Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $16K/yr26K searches / yr
- 90-day growth
- +57.6%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 6 sellers
Flapen Score
Toddler Face Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Toddler Face Paint is stronger. Inside it, weaker.
Market
The Toddler Face Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Face Paint 26K times last year and spent an estimated $16K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +57.6%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $16Ka year
- Top search term
- blue squid face paint11K searches a year
02 · Price
A sale here is worth $12.51.
Listings sell for $12.51 on average, from $5.08 to $24.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.51 that is $1K to $3K a year per listing.
- Average price
- $12.51under the $15 to $100 sweet spot
- Price range
- $5.08–$24.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Face Painting. It carries 3,266 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Face Painting
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,266per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Toddler Face Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
28 Color Face Painting Kit for Kids - Blue Squid Face Paint Kit Palette with 160pc accessories Stencils Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
- Price
- $20.17
- Rating
- 4.5/5
- Reviews
- 7,241
- Age
- 9y ago

Blue Squid Face Paint Crayons for Kids - 42pcs XL Non-Toxic Washable Body Paint Crayons - Our Face Painting Kit Makeup Sticks are Easy to Use Safe for Sensitive Skin and Perfect for a Kids Party
- Price
- $15.02
- Rating
- 4.4/5
- Reviews
- 7,827
- Age
- 7y ago

Blue Squid Face Paint Crayons for Kids - 18pcs XL Non-Toxic Washable Body Paint Crayons - Our Face Painting Kit Makeup Sticks are Easy to Use Safe for Sensitive Skin and Perfect for a Kids Party
- Price
- $9.80
- Rating
- 4.4/5
- Reviews
- 7,827
- Age
- 2y ago

Blue Squid PRO Professional Face Painting Kit - 12 Color Palette with 2 Brushes Face & Body Paint Kits for Adults & Kids - Safe & Washable SFX Makeup for Parties & Halloween Makeup
- Price
- $24.13
- Rating
- 4.1/5
- Reviews
- 1,066
- Age
- 4y ago

Blue Squid Face Paint Water Based Single Cake Professional Face Paint & Body Paint - Water Activated Kids Adults Face Painting for Costume Halloween Makeup Cosplay - Classic White Face Paint 30g
- Price
- $8.19
- Rating
- 4.4/5
- Reviews
- 1,797
- Age
- 6y ago
Trending
estimated 90-day click momentum
Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay
- Price
- $5.65
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3mo ago

Blue Squid Face Painting Kit for Kids 60g/2.12oz Split Cake Face Paint Palette One Stroke Rainbow Colors with Brushes & Stencils - Non-Toxic Water Activated - Kids Party & Halloween Makeup Kit
- Price
- $14.57
- Rating
- 4.6/5
- Reviews
- 2,614
- Age
- 11mo ago

Blue Squid Watercolor Paint Brushes Set of 12 - Professional Artist Brush Set with Soft Synthetic Nylon Bristles - Art Brushes Ideal for Watercolor Acrylic Face & Body Painting for Kids to Adults
- Price
- $8.84
- Rating
- 4.6/5
- Reviews
- 1,871
- Age
- 7y ago

Blue Squid Face Paint Crayons for Kids - 42pcs XL Non-Toxic Washable Body Paint Crayons - Our Face Painting Kit Makeup Sticks are Easy to Use Safe for Sensitive Skin and Perfect for a Kids Party
- Price
- $15.02
- Rating
- 4.4/5
- Reviews
- 7,827
- Age
- 7y ago

28 Color Face Painting Kit for Kids - Blue Squid Face Paint Kit Palette with 160pc accessories Stencils Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
- Price
- $20.17
- Rating
- 4.5/5
- Reviews
- 7,241
- Age
- 9y ago
Newest
by launch date
Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay
- Price
- $5.65
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3mo ago

Drawdart Face Painting Kit for Kids 12Pcs XL Face and Body Paint Crayons| 12 Vibrant Colors Safe and Washable Face Paint Sticks for Adults Kids Party Halloween Makeup School Event Cosplay
- Price
- $8.91
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 10mo ago

Blue Squid Face Painting Kit for Kids 60g/2.12oz Split Cake Face Paint Palette One Stroke Rainbow Colors with Brushes & Stencils - Non-Toxic Water Activated - Kids Party & Halloween Makeup Kit
- Price
- $14.57
- Rating
- 4.6/5
- Reviews
- 2,614
- Age
- 11mo ago

Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX
- Price
- $5.08
- Rating
- 4.1/5
- Reviews
- 1,066
- Age
- 11mo ago

Blue Squid Face Painting Kit for Kids 18 Colors Kids Face Paint Kit Palette with Stencils & Guided Tutorial Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 7,241
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Blue Squid91%
- Drawdart6%
- Trandpter1%
- Maydear1%
- Open — no brand owns it (0%)
Demand
Toddler Face Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.4× · 7 of 12 months tracked
Search terms
Top Toddler Face Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue squid face paint11K/yr
- toddler face paint5K/yr
- baby safe face paint4K/yr
- baby face paint3K/yr
- kids halloween face paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Face Paint
We read the reviews and the return reasons for every product selling here.
“The colors are too light”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Face Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









